With another sweeps period ending, this is a good time to talk about branding coverage with the all too often touted claim of “Breaking News.” This term is used so loosely industry wide that it is a common brunt of jokes. Even if you think the jokes are funny, there’s a lesson behind the laughs. The phrase “breaking” is losing its meaning. Stations are showcasing with bold graphics, strong phrasing and 16 boxes in which they are happy to manipulate time in order to fit the station brand. Harsh? Not when numbers of viewers continue to decline. Making everything “Breaking News” is one of the reasons viewers are looking away. […]

A savvy viewer recently asked me a very telling question. Are most of the live shots done on TV just for the sake of being live? I think most TV journalists would have to admit, yes. First, in defense of sending the trucks out, you cannot get to that breaker at the top of the 5, if all the trucks are sitting at the station. It makes sense to put crews in trucks at the beginning of a news cycle. And if you are going to drive the truck all over town, it makes marketing sense to use the truck. Think of all the people who drive by just wondering […]

We all know that newsrooms are politically dicey. Tensions often run high. Pressure is intense. Frankly, a lot of bully type personalities fill many newsrooms as well. So it is inevitable that you will end up with a bully boss at some point in your news career. Over time and through a lot of trial and error, I have learned an important lesson about bully bosses. They can torture you only as long as you let them. So it is crucial that you stand up to the bully at some point, in order to get the person to back down. (If the bully is a screamer read this). The big […]

Recently on the @survivetvjobs Twitter line, there was a rather intense conversation about the words “apparently,” “reportedly” and “allegedly.” A journalist argued that these words are fine to use instead of attribution. In fact he argued they are necessary to be conversational, so the copy will not be boring and make viewers turn away. This debate symbolized a big reason why I created “Survive.” It signaled a lack of training, and a lack of checks and balances in newsrooms across the country. Bottom line, no journalist would think that way and we would never see these words in copy, if they clearly were banned in newsrooms. But they are not. […]

Producers have nightmares about three scenarios, mistiming their shows, not getting their shows done and being called into the ND’s office to be told line-by-line how much their shows flat out sucked. This is a rite of passage in some ways. It happens to everyone at some point. It is never a comfortable situation to be in. So how do you handle it? With grace and humility. In other words, do not cry. Do not make excuses. Do not throw the EP and/or anchors under the bus (even if they deserve it). You have to man (or woman) up, take the critique and grow from it.  Even if your cheeks […]

A common issue I coach producers on is how to handle it when an anchor decides to “call out” mistakes in front of the staff. Too often, producers have to sit and listen to anchors going off on the set about something that did not work. The comments are often not constructive. Live TV is tense. Everyone’s anxiety is up, no matter how seasoned they are. That said, making fun of the writing, or complaining about mistakes on set, is not necessarily going to help you get the help you need later. We addressed some of this in “Why don’t you show us how it’s done then.” Now let’s focus […]

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