The teases section on this website continues to be the most visited section outside of the cliche list! As I looked back through the articles, I realized a very important element has not been addressed. That element: How do you pick which stories to tease in the first place? So let’s get into that, because the answer is not always obvious. Newbie journalists usually go for the packages in the rundown. If a newscast always has world news at 10 after or health at 20, a lot of newbie journalists tease something from those segments. Some will think to go for great video as well. Picking from these combinations is […]

Last week’s episode of HBO’s “The Newsroom” (titled: “Run”) tried to make a statement about journalists use of Twitter. In fact, it appears that TV journalists use of social media is going to be a theme this season. In “Run” the character Hallie sends out a late night tweet from ACN’s account saying “Boston Marathon: Republicans rejoice that there’s finally a national tragedy that doesn’t involve guns.” When asked what made her even think of a tweet like that, the answer is “retweets.” Ok, so we all know this is hypothetical and some might even say “All journalists know better than a posting a politically charged tweet like that one.” […]

I was thrilled when an EP recently asked me to write an article on what makes a teaching newsroom. The more I talk with news directors, EP’s and AND’s the more I realize this is not well defined in TV news. Everyone has their own take on what it means. I think the reason is the concept of teaching or training means “time consuming” to many. While that can be partly true it is also crucial for television news to remain relevant. As we ask journalists to do more and generate different types of content (on TV on website on social media.. etc) we need to help them get the […]

It’s no secret that producers are protective of their rundowns. They simply want them a certain way. Many get downright nasty about making a change. Here’s the deal though, if you are one of those producers married to their rundown, you need to be ready to lose your job. Yes, it is true. That’s not producing, that is stacking. Producing is about explaining news in a compelling way, through a conversation with visuals and sound. More importantly, producing is about anticipating change and still executing flawlessly. That is what managers want. The ability to do that, means you can showcase, you can protect your anchors, you story-tell and most of […]

A successful newscast not only retains the lead-in audience, it continues building audience all the way to the end. That is winning. Make no mistake, if you can do this you will keep your job even if you are the 4th place station. Once viewers tune in and stay, a producer and anchor’s job is more secure. If viewers feel the need to “check in” halfway through, you have even more job stability. Successful veteran producers know that this is done by “spreading the wealth.” Hence, the 15 minute lead concept. The name of this concept is a little misleading though. For less experienced journalists lead means first. That usually becomes, the first story in […]

An EP recently asked me to write an article on this subject. So what makes up a producer’s newsroom? There’s a traditional answer and a more big picture answer. Let’s start with the traditional answer. In a producer’s newsroom, producers have the most control over content. Often in these newsrooms, producers come into editorial meetings with a defined idea of what the top stories are and assign crews. That’s not to say that reporters do not pitch stories, but often producers are required to pitch stories and have a rough outline right away. Reporters are often brought into editorial meetings to be told what their story is. Furthermore, when judgement […]

Bad Behavior has blocked 1582 access attempts in the last 7 days.