It’s a phrase that makes many journalists cringe and roll their eyes: “People, we need to think out of the box.” What does that mean?
Well, it means don’t pitch the same story ideas over and over. It means the station wants more than police blotter stories. It also often means news management is getting creative to attract specific audiences. This is an opportunity to have fun at work again if you know a key secret. The best TV stories focus on three things: Real people with compelling video and audio.
When management starts talking about thinking “out of the box,” you need to start presenting ideas in a visual way. Describe your story idea by explaining your first shot in it. Another way to pitch is with the “character” you will showcase. Thinking “out of the box” is a catch phrase for asking journalists to put a human element into a story.
Here’s how to execute “out of the box” for different news philosophies: If you work in an “action news” shop, managers want to see reporters and anchors interacting with the news in a more visual way. Add more sequences and nat sound. Look for a person or interesting business to focus on for a different twist to a news of the day story. Producers should include more interesting anchor tags with information from the anchor to make them appear more of an expert rather than just a reader. Add cool opens to blocks with video and nat sound. Replay cool video in slow motion.
If you work in a “big J” type shop, do what you can to showcase how news headlines impact real people. Write in a more conversational way. Look for interesting characters.
If you work in a headline news type shop where you normally just chase breaking news, play up any interesting video. Let some emotional sound bites “breathe” more than you usually would.
“Out of the box” also means thinking beyond putting stories only on television screens. More and more shops want to see you pitching ideas that also have life in social media or at the very least the station web page. It really is just another way to establish human connections. The only difference is making the story more accessible for people to react. That doesn’t just mean creating a blog for people to sound off. This can be an opportunity to empower with links to associated groups and content. It just depends on the station’s philosophy how far you will go online.
The best part about being told to step “out of the box” is that your news management team is thinking beyond old fashioned TV journalism. It is looking for ways to integrate technology with storytelling and to redefine news coverage. This is an opportunity for you to get really creative and carve a niche for yourself not only within the station, but in the industry. So go ahead, think “out of the box.”