Lately this question has come up a lot in my coaching role. The journalist has complicated stories that seem like they should make air. But it is so hard to boil the stories down, they try to avoid the content. This is a natural phase in learning to be a journalist. Let’s talk about some basic guidelines to help you put that story in the newscast, without lunch bagging it with too much information to understand the point. First let’s talk package techniques.

Simplifying Package Information
Think Set Up
Package focuses on impact and video support
Substantive tag of key facts you need to report, but that don’t work well in package

Unfortunately, many news managers need to read this section as well. They often insist on lunch bagging all the information into the reporter package. Then, they get ticked when the package is long, repeats video and seems hard to understand once it airs. So let’s really walk through these steps and the key reasons each step exists so all can see the benefits.

First, you have to start at the beginning. (I know that sounds ridiculous, but if I had a dollar for all the times this hasn’t happened, I would be rich.) The beginning means two things, today peg, and key background as to why this today peg matters. For example, state lawmakers decide to allow guns on college campuses. The house voted yes, now the senate has too. So you start the coverage of this story with a historic vote today in the state senate. Lawmakers voted to allow guns on college campuses. The senate just passed the measure by a vote of… and last week the house voted in a similar plan. If the governor signs it… this would mean people on college campuses could carry a gun with a permit. This sets up the story, it may or may not have video that usually is boring, and it gets the viewer thinking of questions about impact. You can use video as a set up, or graphics or a combo of both. The point is to lay out why the viewer should watch the upcoming package.

You will then pick one or two key elements describing impact for the package focus. The reporter does not need to tell the viewer that the house voted and the senate voted now because the set up took care of that. The package needs to center on what will this mean when it goes into effect. Is law enforcement ready for this change? Will campuses put in metal detectors? Are professors signing up for classes to learn how to use a gun and get a permit? Pick one of these ideas and package it.

The tag then needs to have key facts to sum it all up or move it forward. When will this go into effect? How long does it take to get a permit? Think really useful information you can quickly summarize.

Now let’s look at how to breakdown a very complicated story as a producer. Sometimes you have to update a complicated court case for example, and it needs to be short and sweet. Many producers just write a 50 second vo and hope that’s ok. This is a key area where you can segment a story out, so it has nice flow and you keep things simple. Think 1 main point per vo. Today Joe Smith will be sentenced for the murder of Sue Smith. Smith was murdered by her husband three years ago. WIPE VO You might remember this case because the kids spoke out that Joe Smith abused their mom for years. (kids crying) Their testimony set off discussions nationwide about domestic abuse. WIPE VO The murder happened as the couple’s oldest child called 911. The 911 operator could hear the shooting.
ON CAM TAG Now the kids are being cared for by relatives. The Smith children will not be in court today, relatives fear seeing their dad again will cause too much pain. This kind of story can really bog down a producer. You don’t want to leave out the emotional pull of the story with the kids and the 911 operator. But you are told to keep stories short and sweet. By sectioning each part out, it feels like several stories in terms of pacing, increases the writer’s chances of keeping each part short and sweet and gets all the information in the newscast in a more compelling way.

You can apply this principle to all kinds of complicated stories like tax reforms, school testing results, updates on cold cases and economic stories. Think 1 idea per element you are using. You do not always have to wipe among vo’s. With on-set video monitors so prevalent now, sometimes the first element references a wall image or vo, then you take the next element full etc. The bottom line is think visual pacing, it will help you really boil down the elements and get to what matters.

The other big takeaway to remember when boiling down a complicated story, is no matter what format avoid lunch bagging all the facts. You have to give some sort of visual cue, for each main point you make. Complicated stories have multiple main points you feel you must cover. So think of the story as several mini stories in one, so you can make sense of the most important information and clearly present the facts to the viewer.

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