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There are few things more discouraging than applying for jobs in TV news. You’ve spent the last four years of your college career dreaming of this time. You’ve interned (you better have interned), you’ve watched the news religiously, you’ve practiced reading in front of the mirror. You’re ready to work.

The only real rule these days is that all the “rules” that existed, don’t apply anymore. When the “How To Get A Job In TV News” book was written, social media wasn’t prevalent. E-mail, Facebook, Twitter, Linkedin, etc. have changed the landscape of the job search. Today, I “know” people solely through Twitter. I stay connected to people from my internships through Facebook. My resume and demo was submitted (for both of my jobs so far) via e-mail. Things are much different now than they were even just five years ago, and they’ll continue to change.

There are no rules anymore, but there are some guidelines that may help you, the wide-eyed fresh graduate, navigate the vaguely-charted waters of getting a TV news job in 2012.

One mistake fresh grads often make (I made it), is we apply too early. I sent out dozens of DVDs and resumes months before graduation. I’m a planner. I’m futuristic. I was antsy to bypass my last few months of school and jump into my first job. When people asked me, “What are your plans after you graduate?”, I wanted to tell them about a job I’d secured. I’m no expert, but what I have noticed is that when my station has openings, we wanted to fill them yesterday. If you send in your materials, but haven’t graduated yet, you’re not what we’re looking for right now. This isn’t to say you won’t be thrown into a pile, to consider later; but whatever job you’re applying for during March is not the job you’ll be considered for after you graduate in May.

Another mistake, we apply places we don’t want to live. Bottom line, you work less than half of the day. You will have afternoons and/or evenings, and weekends in your new city. Don’t make it the last place you want to be. If you’re miserable in your personal life, you’ll be miserable at work, and it will seep into your work. You’ll become lazy, complacent, and spend half of your day sifting through job openings. Obviously, your first job will not be your final stop. But if you loathe the Midwest, don’t apply there. Yes, this job is a stepping stone; but if you treat your time there as a temporary inconvenience, you will be miserable. Apply in places you’d like to live, and enjoy your time there. Use this as an opportunity to experience something new, and soak it in. On the flip side, don’t limit your job search to just one region or state. Be open minded, and flexible. If you’re neither open minded, nor flexible, you should probably start looking for a new major. TV news isn’t for you.

Mistake number three is one I made at an internship, so I was able to course correct before it came time for my first job. However, since I’ve been working, we’ve had interns and job applicants who’ve made this same mistake as I did.

Q: Why do you want to get into TV news?

A: I want to be an anchor. I’d also love to host my own talk show.

WRONG ANSWER.  Here’s your new script: “I want to be a reporter.”

Most reporters want to be anchors. Granted, there are some reporters that love reporting, and would turn down an anchor job for a chance to be out in the field, but those reporters are extremely rare. Fact is, most reporters want to be anchors. They like to be seen, which is why they’ve chosen TV as opposed to radio; there’s nothing wrong with that. Chances are good that if you truly want to be an anchor, you’ll have an opportunity at some point, in some capacity during your career. Once you’ve secured a job, you’ll be able to fill in on a weekend, a holiday, or while an anchor takes maternity leave. If you’re good, you’ll be considered for an anchor role when a position opens up. Those opportunities are rare, but they do happen.  Be patient, be available, be willing to work the “bitch shifts” and you’ll get your shot. And don’t assume that because you anchored on Christmas, management automatically know you’re interested in the job. Fill out an internal application, and make it known to your boss that you would like to be considered for the vacant anchor job.

Lastly, don’t get discouraged. If you’re meant to work in TV, you’ll find work. If you’re willing to work (for CHEEEEEAAAAAAP!), willing to learn, and a fast learner you’ll find a job eventually. There are lots of burnt-out people in the business, and energetic, eager blood is always a nice change of pace.

So, get those DVDs burned, make sure your Facebook/Twitter accounts are future employer-friendly, and send out your stuff.

Good luck.

Oh, and please wear a suit during your job interview (sounds basic, but you’d be surprised….)

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Kenny King is a morning anchor for ABC 6 News in the Rochester, Minn. market. He joined the ABC 6 News team in December 2011, following a stint at KSAX Eyewitness News in Alexandria, Minn.
Follow Kenny on Twitter: www.twitter.com/KennyKing4
Friend Kenny on Facebook: www.facebook.com/KennyKingABC6

If you just graduated in May and — if you’re lucky — were hired right as college ended, you’ve been on the job at a television station for about two months now.  If not, don’t worry too much.  Even in the best economy, it can take a new grad months to get hired as a broadcast journalist.  We’re seeing an uptick in the number of TV jobs available and the amount of hiring going on, despite the still lousy economic environment.  In fact, the latest RTDNA/Hofstra University Annual Survey found that TV news staffing  grew in 2011.  And it grew a lot, by more than 4 percent from the year before.  So if you’ve got a little talent that can be developed and a lot of drive you’ll be employed soon.

But when it happens, expect a shockwave to hit your body, mind, and spirit.

That first job in a real newsroom where you’re working full-time, overtime — whatever the assignment desk needs! — is exhausting even for those of us who’ve been in the business for more than a decade.  You’re probably used to a senior year of a few classes a week, maybe an independent study or internship, perhaps a part-time job to help pay the bills, but all-in-all still enough time to hang with friends, read US Weekly, and watch NBC Nightly News.

Mmmmm, not so much after a news director brings you on-board.

Your official day in the newsroom might not begin until the 9:30 a.m. editorial meeting.   But that’s just what station managers write down as your official start-time.  You’ve literally got to have something to bring to the table each morning.   And that means waking up early to check your local newspaper and neighborhood blogs online, flipping between the network morning shows so you find out what’s going on nationally as well as what your station and its competitors have in their cut-ins, and calling around to “cop shops” and other sources to see if there’s a story that could make a great package.  (After you’ve been on the job for a little while, you’ll hopefully develop a long list of sources you can call every morning to once a week for tips that’ll have you scooping the competition.)

When it’s time for the morning meeting,  please come into the conference room with at least three doable stories.

I have been on both sides of the table — as a reporter pitching ideas and as an anchor whom management trusted to make calls about which stories to pursue.   I can tell you, nothing is more aggravating for your colleagues than for you to come into a meeting with one teensy idea,  one that we don’t even know if it applies to our market because you saw it on Good Morning America but didn’t make any calls to local leaders, and then when someone in the room asks, “What else ya got?”  You look at us, shrug, and say, “I’m open to ideas.”

No, I don’t think so.

We reporters bring ideas to the show producers, assignment manager, and ultimately the news director for them to approve or turn down.   We are the ideas people.   Not them. (They will, of course, contribute ideas.  But my point is to not rely on them.)

Reporters are reporters because we have a need to know before other people and are naturally curious about what’s happening in our community.   For instance, while driving to the mall, you see a patch of land that’s been cleared.   You start wondering what’s going to be built there.   You start calling City Hall, real estate agents, and developers.  You learn it’s where the governor wants to put a small business incubator on a bet it’ll create jobs for your town.   She just hasn’t announced it yet.   But you don’t need to wait for her news conference because you’ve already confirmed it with local leaders, zoning documents, permits, etc.

The reporter who does this before a morning meeting is in and out the door in under five minutes.   And believe me, no matter which side of the table you’re on, you want to limit the amount of time you’re in a morning meeting.

Let’s say shooting this story takes four hours because you’ve got to drive all over your market to get the right people on camera — the people who actually know about the project.   You barely have time for lunch.   In fact, when you ask your photographer to swing through McDonald’s he says “OK,” with a sigh because he’s already eating his sandwich and wonders why you didn’t bring your lunch, too.

It’ll probably take you an hour to an hour-and-a-half to write a package at the beginning.

Then it’ll probably take your photographer an hour to edit it.

You’re both running late again as you head out the door for your live shot but you make it in time.

You’re live at 5, 5:30, and 6 p.m.

The 11 o’clock producer calls and would like a look live.   So you spend another 10 minutes shooting that after your last live shot.

Then you’ve got to drive back to the station and write your web story.

When it’s done, you notice the red light on your desk phone is on.   So you spend another half hour returning messages.

By now, it’s pushing 8 o’clock at night and you haven’t even had dinner yet.

And for a person who’s only had part-time jobs before, all this is going to wear you out.

I say that with no judgment.   It happened to me during the first three months at my first TV news job.   It happens to a lot of people because that’s a long day.

So here are some tips on how to cope:

  • Stay in touch with a friend from college so you can both commiserate about what life is like now that you’ve entered what your father, big sister, and the commencement speaker sarcastically refer to as the “real world.”
  • Don’t forget to call your best friend.   Facebooking is good for little updates here and there.   But you want to continue to nurture that deep bond you both have.
  • Skype with your parents and/or significant other every night if you have to.
  • Keep your apartment full of fruits, vegetables, and the foods you love.  Stock-up for the whole week the weekend before, if you have to.  (Also, since you won’t be making much money in TV news in the beginning, learn where the Aldi, Dollar General, or other discount store is in your new neighborhood.)
  • Have a favorite show?  Set that DVR to “series record.”  You never know when you might get called out to breaking news.   And as TV people, missing our favorite TV show puts us in a bad mood.
  • Read for fun.   (As in a trashy novel or something else that gives you a thrill.)
  • Go to a church/synagogue/mosque if that is part of your tradition.
  • Take time to meditate if that is a good outlet for you.   Free meditation guides and music are all over the internet.  You can find lots of music on iTunes, too, as well as podcasts.
  • Be firm with yourself that you will go to bed by 11:30 p.m. even if you’re naturally a night owl.  Sleep is so important to your mental and physical well-being.

Finally, don’t forget to enjoy this part of the journey.  We are driven, ambitious people.  And too often we sign a contract at one TV station and immediately start daydreaming about how big of a market we’ll be able to get to from here.

I’ve made that mistake.   So have many of my friends.   Sounds like Robin Meade has been there, too.

But you’re going to drive yourself crazy and your contract is going to seem really long if, from day one, you’re thinking about your next gig.

So embrace your market.

Yes, it’s rural.  Yes, people here “talk funny.”   Yes, there are still places in the United States that don’t have a Target.

These are the memories you will need for the rest of your career.   This is the texture and perspective you will be able to credibly add to your banter when you’re a big time anchor in Chicago or to your package scripts when you’re a correspondent at CNN.

Not to sound like those sappy people who spoke at your graduation, but you have begun an incredible journey.

Embrace it.

 

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Matthew Nordin is no longer counting down the days until the end of a TV contract.  He tells us he is loving it in Cincinnati where WXIX-TV has hired him as an investigative reporter/anchor. Feel free to reach out to him on Twitter @FOX19Matthew.

 

 

 

I get a lot of tweets about what it takes to get into larger markets.  That’s always the goal right? The bigger you go, the better the money and the easier the job because you will have experienced co-workers around you.  You have to aim high.  Or do you?

When I graduated college, I quickly had an opportunity in a good station in what was market 28 at the time.  I was intimidated but a professor of mine said, “Newsrooms are all the same, just go for it.”  Guess what?  They are not all the same.  I have worked in small, mid and large markets.  Small markets have a high novice factor usually.  Large markets have some novices, incredible rising stars, people burning out and veterans enjoying the professional success they have.  There is definitely more of a cut throat feeling (at least in my experience) in large markets.  However, I learned the most from them because of that diversity of people.

Mid markets are often little gems many people overlook.  Nowadays many mid markets pay more than large markets.  Yes.  You read that correctly.  The mid markets appreciate their talent and try to encourage them to stay, so the newsrooms are often more stable.  Small markets know they are largely revolving doors, training grounds for reporters and producers.  Large markets know everyone wants to come work there.  Competition is fierce getting there, and doesn’t let up once you arrive.  It can be thrilling, until you want to settle down and have a family.  Mid markets realize this and tend to offer very talented journalists nice contracts and more stability.  You get to live in a place that’s great for raising kids and you get respect for who you are as a journalist.  That can be harder to come by in small and large markets, though not impossible.

So when considering a market, focus less on the ADI size and more on whether the place will fit well with your lifestyle and, if applicable, whether it’s a good place to raise children.  You may end up a lot happier that way.

I’m guessing the title of this article got a few sarcastic chuckles.  If you have had at least one job in TV news, it has probably has happened to you.  First you move and give up everything familiar.  Then you get to the station and boom!  “Oh you thought we hired you to do the 5pm?  No, you are actually producing the noon.”  “We’ve made a few changes since you interviewed.  You won’t be on our special projects unit, you will be dayside reporting.”  “Yes, we hired you to anchor the weekend shows, but so and so is leaving so you will be on mornings.”  I can honestly say, a third of the time in my career, I arrived at stations my first day and was given a new, unexpected assignment.  When asked what happened to the plan that I would produce XY or Z, the answer was always the same, “Well we just need you here now.”  It sucks and makes you hate the boss right away.   Thankfully, there was a silver lining for me.  Every time, I ended up with the show I came there to produce.  I would sit down with management and ask what it would take to get the newscast I wanted.  Then I would deliver what they said.  Sometimes it took a few months, sometimes a year.  The key is saying, “I am here to help. I will do what you ask and give my all, but I came for a specific reason.  At some point, I want that addressed.”

Request specific parameters you must meet to get the gig you were promised.  This is going to be easier to pull off for producers and reporters.   Write those parameters down in front of the boss, then repeat them back and date it.  That way you have documented the conversation.  I know that sounds silly and technically would not hold up in court.  But it is not a document most managers want sent to human resources in a few months, along with a letter explaining how you were promised XY or Z.  It can sometimes help you leave early if you end up in pure hell.  In one case I saw a producer that was promised a weekend shift and ended up on mornings, turn in a document like this and get the weekend gig.  Another producer I knew used a document like this to get a gig I was promised.  We were both told we would get the same show!  We were hired within a week of each other.  Each of us were put on different newscasts than what we were promised.  She had several conversations with management about it, turned in documentation to human resources and got the newscast first.  It took me several months of bouncing around newscasts and raising ratings to demand I get a turn.  It worked out and I got the gig.  But if her ratings had been higher, I would not have, because she documented right away.  I also knew of reporter who was able to leave a station before his contract came up because he was placed on a different shift.  He did not have an agent by the way.  But he did have documentation.

Don’t sit and complain everyday about the screw over.  It will alienate you from the staff.  Besides you moved there and you are probably stuck for a while.  Sometimes the new shift actually works out better.  Try and keep an open mind.  Again, I speak from personal experience.  It can be hard to let go of the initial screw over.  Instead of dwelling on the situation, set goals for yourself of what you want out of this job.  Then do all you can to get more out the place than it gets from you.  What I mean is that if you focus on improving your skills one of two things will happen.  Either the station will see your growth and promote you, or you will gain a new or improved skill set and leave for greener pastures.  You will end up the winner in the end. Remember that.  Also remember that many journalists come to newsrooms for a certain job, get the gig then, lose it.  There are no givens in the news business.  At least if another shift change is presented to you that you don’t want to do you can try and say, “Hey I already took one for the team.” It might provide more long term stability.

By now you have read plenty about this case.  You may have even written and/or voiced over stories about it.  There are a lot of compelling articles that explain what we TV journalists have done right and especially wrong while covering the Martin shooting.  I am not going there.  Instead I am going to explain why this case can and more than likely will end up defining your career in some way.

This is the type of story and event that truly tests the limits of journalism.  It tests the ability to be objective.  It tests news philosophies.  It tests personal ethics while on the job.  For this reason, I strongly encourage you to keep a file of everything you read, watch and write about the case.  Just file it all away.  Write notes about any conflicts within you and add these thoughts to your file.  Keep copies of your favorite stories you watched, and the ones you liked the least.  Write notes on what you like and do not like about the coverage.  The reason:  As this case plays out, your views on ethics and philosophy will likely change a lot.  So will the critics.  We will talk about how this case was covered for years to come.  Professors worth their salt are already beginning to track and possibly discuss it with future journalists.

The Martin case will become a litmus test for many news companies and news managers as they continue trying to shape what television news is becoming.  There are too many hot button issues in it for the case not to become more than a story that simply comes and goes.  Those issues will come up as managers consider newsroom policies on everything from fact checking affiliate copy to social media policy.  For this reason, it will serve as the perfect talking point when feeling out the news philosophy at a station where you are interviewing.  This case is so big, every news management team has likely had to make some sort of ethical call on it already.  It will not be the last time either.  Asking pointed questions about the Martin case to a news director or AND when you are job interviewing will be a good way to feel out their personal journalistic integrity also.  Are you both in sync?

The Martin case is also a good litmus test for you to gauge your own value system and journalistic work.  As you go into difficult scenarios in the future, draw on what you thought was done correctly in the Martin case.  Remind yourself of the ethical issues that arose when coverage was less than thorough.  It is a good reminder to us all that we cannot ever get too comfortable or too numb while covering stories.  There are often many layers.  Do we get to them, or leave them buried?  Do we jump to conclusions?  Have you?  Really asking yourself and current and future news bosses these questions will help you define yourself as a journalist.  It will help you brand yourself.  It will help you weed out stations that may vary too much from your news philosophy.  With examination, personally and as a professional group, the Martin case could help us define what TV News should be, and will become.

It can make or break a story if it isn’t done correctly.  It can also capture the essence of what you’re trying to convey and draw your audience in like the earth’s gravitational pull.  Interviews are the foundation of good reporting.  They are the best way of understanding a situation and seeing the story from someone else’s perspective.   Most importantly, a successful interview requires strong people skills and technical ability.

As reporters, you’re constantly working under deadline pressure and the first thing you think about is, “Who should I interview for this story.”  As you know, finding someone to talk on camera is half the battle.  So when you do find them, and get ready to push record, make sure you don’t waste time by asking meaningless questions.  Those questions are anything you know you’re not going to use to get your story on air.  This is usually the small talk or chit chat that helps warm up your subject.  Take it from me; this can really slow down the logging process when you’re under deadline.

Even though you’re getting to the point, don’t forget to be conversational.  What I mean by this is, don’t ask one question, and then immediately think about the next question we’re going to ask.  At this point you’ve lost. Your subject may say something that could lead to a much better story.  Listening closely and intently will help you uncover any possible hidden details of the story you’re trying to cover.  My advice is to have just a couple of questions you really need to ask, but “play” off the conversation.  I find this will help you write into, out of, and around your sound bites.

Depending on the rapport you’ve established with the person you’re interviewing, many times you can ask your most poignant questions first and get to the heart of the matter.  Time is money, (well for you it’s precious seconds so you don’t miss slot.)  Remember, it’s most important to ask questions which are relevant and revealing about the participant’s character and opinion.

You never know what you’re going to get when you interview someone.  Hopefully, you’re getting raw emotion like anger, sadness, enthusiasm, excitement…etc.  Whatever you’re getting, don’t be afraid to let that raw emotion breathe. The toughest thing to do for reporters and anchors is to be silent and let the interviewee say what they have to say.  Don’t cut someone off in mid-thought or sentence.  Let them stay in the zone until it’s appropriate to ask the next question. This is the hardest to judge and will take time to develop.  All I can say here is…it’s about feel.

When you’re done getting that great interview, don’t forget to tell your producers.  They can really help setup your story and help you hit the story out of the park.

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Kennan Oliphant is a morning Executive Producer at WMBF News in Myrtle Beach, SC. He started his career as a anchor/reporter. He’s won numerous awards and loves to connect with people over social media. Follow him on Twitter: @TVNewsGuru or facebook: https://www.facebook.com/pages/Kennan-Oliphant/313726945344980

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