The future of TV news, and therefore our own salaries, is something we all wonder about. Many journalists took paycuts in the last few years just to keep our jobs. Veteran journalists are being pushed out, because they now cost too much. Others are considering taking the paycuts they’re offered to make sure they stay put. There are plenty of studies out there pointing to fewer opportunities and less money for TV news. Then there’s Bob Papper’s take. He researches a lot of studies for RTNDA and is a professor and chairs the Department of Journalism, Media Studies, and Public Relations at Hofstra University. I recently spoke to him about the RTNDA/Hofstra University 2012 TV and Radio News Staffing and Profitability Survey. He provided a lot of insight into how he came up with those numbers and what they mean. We also talked about future trends he sees.
Now keep in mind, this man has contact with every ND in America. He also calls and checks in with stations that “hire out” their news from other stations. He even checks in with stations that do not have news, just in case they are in the process of changing their minds. The trend he sees? More newscasts are being created in more time slots. Why is that good news? One word: Demand.
Papper says when considering where TV news is heading, do not simply look at staffing. Other factors come into play, which I will lay out in a minute. Instead Papper says, “If you want to know (about the future) on a systemic basis in the industry, see how much news they are doing each day. Stations added news, while cutting employees. That is not sustainable. Sooner or later you will have to hire more people.” Papper is working on the next staffing and profitability survey right now. He sees more newscasts starting up. He says quote, “Television is doing really, really well.”
So, why the low salaries? Plenty of you DM’d me upset that you were not making the median salaries listed in the RTNDA survey. When I took a closer look, many of the medians measured up to what I made in those market sizes more than a decade ago. Not good when you consider inflation. So I asked how we are really doing? Papper’s answer, “The pay is worse today than 40 years ago.” Why? Supply and demand. Unemployment rates are not helping newsies either. Stations can get away with paying relatively little. Papper’s take, “If you are hiring, you are in control right now.” He says he sees no pressure to raise salaries any time soon, because the rest of the economy is still not doing well.
So is there a light at the end of the tunnel for journalists, grinding out more content, with less help and less pay? Papper says yes, because those extra newscasts starting up are putting a strain on more than just you. Stations are feeling the pinch, and will have to plug the holes, because cutting staff while adding newscasts is not a long term solution. So where are the “relief” hires? “That’s exactly what took place in 2011, and (is) substantially taking place in 2012,” according to Papper. Stations are starting to hire more. So what can you do to make yourself especially marketable in the meantime? Keep dabbling in new media. That will make you stand out, and possibly help you command more cash. Papper’s closing thought for you and me? “New media skills, really can help you stay employed. Part of keeping your job is to move with time.”
Thank you to Bob Papper. He has put together the salary survey for 19 years. He is a professor, and chairs the Department of Journalism, Media Studies, and Public Relations at Hofstra University. He also is a former producer and news manager.