When talking about tease challenges recently on FB, a newsie mentioned it is hard to tease a story “not knowing what the reporter is ACTUALLY working on.” This is a common scenario in most newsrooms. I said the producer should ask for a tease line when the reporter calls in with elements. Now let’s talk about why the reporter should want to call in a tease line, or better yet, offer to write a tease. Reporters need to be great tease writers too, because it not only helps them curry favor with management, it also helps them write better stories.
A big key to great story telling and great tease writing is truly understanding what impact the story will have on the audience. This is the WIFM and sell combined. So by challenging yourself to become a great tease writer, you are kicking your story telling skills up a notch.
Great tease writers are also experts at using sound and video to capture the viewer’s attention, key elements in great storytelling. Think about it, most teases that really knock your socks off, leave an image or sound in your mind. Most people are visual or auditory learners. It is important to play on that fact.
Tight, powerful writing is also key to great tease writing and great storytelling. You can’t boil it down if you don’t understand the story. Powerful writing makes for many memorable moments as well.
So reporters, challenge yourself. Offer to call in a tease line with your elements each day. Look for the sound and video that really sells your story and offer it up. You will not only become the producer’s favorite, your own stories will improve.
