Making Desk Calls: The Risk To Your Credibility

Recently there was a bunch of talk on Twitter about why anchors sometimes feel the need to make producing calls from the desk during a newscast. Producers talked about ways they try and prevent this from happening by being proactive before the show. Others discussed how this really causes them to lose respect for the anchors. Mostly though, the discussion centered on why then?

Let me quantify, this is not in reference to anchors who also produce the show and have no choice. We are talking about anchors who sit on the desk and ask the producer to move things around in the rundown or say they aren’t going to read story such and such or are going to mention a breaker next. This is a slippery slope. The biggest reason may surprise you. In today’s “everything has to be automated world” it can be very hard to just move things around on the fly. The anchor could be setting him or herself up for a major live mess up.

Some anchors make the argument it is worth the risk because they are seasoned journalists and the producer is green. I totally see that. Understand there are likely times the anchor is absolutely making the right call. The issue here is the timing.

Possible technical snafus aside, anchors making quick on desk decisions exposes something anchors should never want discussed. Lack of dedication. That newscast was not put together in a vacuum. Chances are high the story you want moved was in the rundown for hours before the newscast. Even if the producer writes copy late, you can at least check to see what each story is about based on slug, so you are informed of the subject matter. That is part of an anchor’s prep work before a newscast. Just sitting back and waiting for the scripts to come in is never a good way to gain credibility. If you want it moved up, you better know the facts of the story very well. You are taking a big risk that you will be ad libbing. You want to make sure you absolutely know what you are talking about.

Then there’s the issue of who’s really in charge during a live newscast. There needs to be a clear chain of command. Too many decisions are made on the fly. It needs to be clear to all involved who is making the call. No hesitation. Bottom line, even if that producer is half your age, management gave that producer that designation.

One last clarification. If the producer is trying to throw in a breaker, and the anchor doesn’t know what is happening, he/she may be forced to “make a call” on the set. This is more of an extreme circumstance and should not be lumped in with the points being made in this article. The anchor has to make sure fact errors do not come out of their mouth during breaking news. There is no time to check ahead of time in this case. But if the story has been in the newscast, even as a slug for hours, the producer should be the only voice making decisions to move things around during the live newscast.

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