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Course correct! How to patch things up with the boss

When I recently published the article “New manager, new rules,” several people tweeted they needed that advice a little earlier. New boss, burned bridge? There are ways to try and rebuild.

If you really think the two of you are not seeing eye-to-eye, sit down and talk with the boss. Don’t go in and say we are not seeing eye-to-eye, what should we do? Sit down and say you wanted your new boss to have a few weeks to get settled and would love to know this new manager’s expectations. This gives the person a chance to say what he/she wants from you, and what you are, and possibly are not, providing. It is better to know what the expectation is and take a lump, than keep analyzing and guessing and potentially accumulate several strikes against you. Listen to the manager’s insight and try and do it. After a few weeks ask if the work you’ve done is more along the lines of what this manager wants.

Do some research and find out what this boss implemented in other places. Then try and proactively do some of this. Let’s say, a manager is known for segmenting out story elements. Start implementing some of that in your own work. Face it, if this person has a reputation for some of these techniques, he/she will try them at your station. You might as well support it. Showing you embrace new ideas always helps build bridges.

Most of all, understand that this new person is trying to figure out everyone and everything. All stations run a little differently. Even if this manager has snapped at you, most realize it is better to work with the people who are already there than try and push them out. Show you are willing to be a team player and it just might work out, despite a rocky start.

How to carve a niche, even when stations do not showcase talent wisely.

Die hard journalists hate when you suggest anchors are performers and newscasts are shows. Truth is there are some lessons we can learn from these “entertainment” terms about making the most of talent, both on camera and behind the scenes. I am constantly shocked at how little thought often goes into which reporter is selected to turn what story on a given day. Same goes for assigning producers to newscasts. Managers need to take the time to get to know the people in their newsroom well enough to understand what makes them tick. You need to know their interests. The reason is simple logic: If the person is interested in particular subjects he/she will turn better work related to them. Yet most newsrooms where I have worked not only don’t bother to get to know the people in the newsroom, they purposely place people in uncomfortable positions. When asked why, the common answer is “It’s their job. They need to suck it up and do what we say.” Look, no one is going to get to cover the stories they want all the time. Not every producer gets to be in charge of the bread and butter newscast. But there’s a difference in looking for great fits, and just filling slots with warm bodies.

So how do you work around it, when you are miscast in the newsroom? We are going to focus on reporters and producers in this article. First reporters: If you have subjects that really interest you (we are talking more than loving sports, think about issues like education, consumer and politics etc. You get my drift) or an area that you like covering in your DMA then start source building there. The number one way to recast yourself is to start getting exclusives or at least interesting developments on subjects you really like researching. The more you pitch these ideas, the more likely your bosses will eventually get that allowing you to focus on this area is in everyone’s best interest. Be patient. This could take time. Don’t give up. Don’t pitch a fit when you get assigned to something else. Just keep throwing out interesting ideas and you usually will carve a niche.

If you are still not getting anywhere with your story pitches, sit down with a producer on your shift (or the EP) and ask what kind of stories they want to see. They may have decided that type of news doesn’t hit their particular audience. If so, you will need to look for another interest. If you are flexible, find out what kind of coverage the producer and/or EP wants to showcase in their newscast. If you find the subject interesting start looking for stories and help out. This makes you become a team player who eventually will be able to ask for and get the stories you want to cover more often.

Now producers: It is harder to control your destiny, unless you can show you are great at raising the ratings no matter where you end up. I loved producing 5pm newscasts. I loved the thrill of the constant breaking news. I had to show I could handle that by owning breaking news no matter what newscast I was assigned. Several times I was placed on noon newscasts and told to “prove I deserved” a 5pm. The two are not that different to produce, so I jumped in full gusto and earned my 5’s. The key to getting the newscast you want is to show you are a team player who gets results. Do not whine that you deserve something. You will not get the show you want if you do. Becoming the “go to” producer that can take any newscast and raise ratings (even in one section of a show) will help. You will get moved around a bit at first, but often you will end up being given the choice of what newscast you want to produce. It is a thrilling moment when the ND or AND calls you in, and says “We are moving producers around, do you want the 11 or the 6 (or the 5!! J)?”

If there is a newscast you really want, look at what the current producer does on that shift and build on it. Yes, this is competitive. That’s the producing world. Chances are high the producer in the newscast you want will get promoted, demoted or move into management at some point. You are there showcasing your depth, ready to take over. You are a manager’s dream. Just be consistent in your product and subtle about where you want to end up, until the opening comes.

Finally, use your reviews to talk with managers about your goals. This can help them understand where you want to be “cast” and provide constructive criticism to get you there. That is an appropriate time to say, “5pm’s are my favorite to produce.” Or “ I love political coverage, is there a part of the DMA where you would want to beef up that type of coverage?” Sometimes you need to explain to management what you want and that you are willing to work for it. Remember, managers sometimes don’t just pick warm bodies to fill the newscast slots and cover the stories. They may feel they have no choice because the reporting staff seems disinterested in everything. Your review is an appropriate time to showcase your interests and request “casting,” if not immediately, then in your near future.

Not as advertised: what to do when the job isn’t what you were promised.

I’m guessing the title of this article got a few sarcastic chuckles. If you have had at least one job in TV news, it has probably has happened to you. First you move and give up everything familiar. Then you get to the station and boom! “Oh you thought we hired you to do the 5pm? No, you are actually producing the noon.” “We’ve made a few changes since you interviewed. You won’t be on our special projects unit, you will be dayside reporting.” “Yes, we hired you to anchor the weekend shows, but so and so is leaving so you will be on mornings.” I can honestly say, a third of the time in my career, I arrived at stations my first day and was given a new, unexpected assignment. When asked what happened to the plan that I would produce XY or Z, the answer was always the same, “Well we just need you here now.” It sucks and makes you hate the boss right away. Thankfully, there was a silver lining for me. Every time, I ended up with the show I came there to produce. I would sit down with management and ask what it would take to get the newscast I wanted. Then I would deliver what they said. Sometimes it took a few months, sometimes a year. The key is saying, “I am here to help. I will do what you ask and give my all, but I came for a specific reason. At some point, I want that addressed.”

Request specific parameters you must meet to get the gig you were promised. This is going to be easier to pull off for producers and reporters. Write those parameters down in front of the boss, then repeat them back and date it. That way you have documented the conversation. I know that sounds silly and technically would not hold up in court. But it is not a document most managers want sent to human resources in a few months, along with a letter explaining how you were promised XY or Z. It can sometimes help you leave early if you end up in pure hell. In one case I saw a producer that was promised a weekend shift and ended up on mornings, turn in a document like this and get the weekend gig. Another producer I knew used a document like this to get a gig I was promised. We were both told we would get the same show! We were hired within a week of each other. Each of us were put on different newscasts than what we were promised. She had several conversations with management about it, turned in documentation to human resources and got the newscast first. It took me several months of bouncing around newscasts and raising ratings to demand I get a turn. It worked out and I got the gig. But if her ratings had been higher, I would not have, because she documented right away. I also knew of reporter who was able to leave a station before his contract came up because he was placed on a different shift. He did not have an agent by the way. But he did have documentation.

Don’t sit and complain everyday about the screw over. It will alienate you from the staff. Besides you moved there and you are probably stuck for a while. Sometimes the new shift actually works out better. Try and keep an open mind. Again, I speak from personal experience. It can be hard to let go of the initial screw over. Instead of dwelling on the situation, set goals for yourself of what you want out of this job. Then do all you can to get more out the place than it gets from you. What I mean is that if you focus on improving your skills one of two things will happen. Either the station will see your growth and promote you, or you will gain a new or improved skill set and leave for greener pastures. You will end up the winner in the end. Remember that. Also remember that many journalists come to newsrooms for a certain job, get the gig then, lose it. There are no givens in the news business. At least if another shift change is presented to you that you don’t want to do you can try and say, “Hey I already took one for the team.” It might provide more long term stability.

New manager, new rules

We are coming up on the “season of change” for managers. Changes are often made after May sweeps, so there’s time to get a new person in place before the fall. A new manager means new opportunity and possibly a new pitfall. Often people only worry about an ND change. An AND or EP change can make as much of a difference in your future. Do not underestimate their say in having you on a particular shift or having a job at all. You need to make a good first impression.

So what does an assistant news director consider when coming to a new newsroom? This person wants to make a mark. Understand that AND’s run the day-to-day operations. They are looking for people who will work with them to make changes. This is a delicate dance, because you don’t want to alienate the ND if the AND decides to buck the current system too much. You don’t want to end up in the middle of a political mess. Focus on working hard and avoiding answering questions about why the place runs the way it does. You do not know the AND’s agenda yet. You do not want the AND to walk into a meeting and say these changes will happen and you told him/her the changes are justified because the place is poorly run. Yes, this can and does actually happen. I’ve seen it more than once. Be agreeable. Read “The 3 B’s to win over your ND” and keep those points in mind when dealing with a new AND as well.

Now let’s talk about EP changes. Again, these people are trying to make a mark. You want to be agreeable and willing to work hard. Do yourself a favor and stay away from the group that tries to haze the new EP. This especially happens in mid to large markets. I watched it time and again. Hazing the new EP is not smart. I don’t care if you feel the person is clueless. Remember, this person still has a say in your reviews. This person can still move up in the company and blacklist you. (Yes, that really happens too.) Stay out of the politics. On the other hand, you also do not want to be the EP’s doormat. Say no to the EP sometimes so you don’t end up getting extra piles of work when the EP becomes swamped. Again, look over “ The 3 B’s” and follow a lot of that advice. You want to be a go getter and eager to do your job. But stay out of the politics.

Final thoughts on these new managers: Once they have time to settle down, sit down with them fairly regularly and pick their brains on the news biz as a whole. You can gain great insight on what they’ve seen and done. Both AND’s and EP’s do more training and critiquing of your work than the ND usually does. Asking for an occasional critique is a great way to continue to advance your skills. It also is a great way to form an alliance while keeping yourself out of the politics in your newsroom. View these new managers as a new opportunity to broaden your skills. Work hard for them and, you never know, they may take you along when they rise higher in the biz.