Producing – Page 14 – Survive Your Job In Television News

Step out of the box, will you?

It’s a phrase that makes many journalists cringe and roll their eyes: “People, we need to think out of the box.” What does that mean?

Well, it means don’t pitch the same story ideas over and over. It means the station wants more than police blotter stories. It also often means news management is getting creative to attract specific audiences. This is an opportunity to have fun at work again if you know a key secret. The best TV stories focus on three things: Real people with compelling video and audio.

When management starts talking about thinking “out of the box,” you need to start presenting ideas in a visual way. Describe your story idea by explaining your first shot in it. Another way to pitch is with the “character” you will showcase. Thinking “out of the box” is a catch phrase for asking journalists to put a human element into a story.

Here’s how to execute “out of the box” for different news philosophies: If you work in an “action news” shop, managers want to see reporters and anchors interacting with the news in a more visual way. Add more sequences and nat sound. Look for a person or interesting business to focus on for a different twist to a news of the day story. Producers should include more interesting anchor tags with information from the anchor to make them appear more of an expert rather than just a reader. Add cool opens to blocks with video and nat sound. Replay cool video in slow motion.

If you work in a “big J” type shop, do what you can to showcase how news headlines impact real people. Write in a more conversational way. Look for interesting characters.

If you work in a headline news type shop where you normally just chase breaking news, play up any interesting video. Let some emotional sound bites “breathe” more than you usually would.

“Out of the box” also means thinking beyond putting stories only on television screens. More and more shops want to see you pitching ideas that also have life in social media or at the very least the station web page. It really is just another way to establish human connections. The only difference is making the story more accessible for people to react. That doesn’t just mean creating a blog for people to sound off. This can be an opportunity to empower with links to associated groups and content. It just depends on the station’s philosophy how far you will go online.

The best part about being told to step “out of the box” is that your news management team is thinking beyond old fashioned TV journalism. It is looking for ways to integrate technology with storytelling and to redefine news coverage. This is an opportunity for you to get really creative and carve a niche for yourself not only within the station, but in the industry. So go ahead, think “out of the box.”

New Boss: Sucking up without being obvious.

Many TV stations, like many football programs are constantly changing the “coach.” If the ratings don’t go up quickly the news director is gone. That means a new chance to be fired, since the new boss will want to make an impact right away. First impressions truly can make or break your future at that station. So let’s talk star power.

All managers have one thing in common. They want staffers that do not whine. They want people that can change and adapt quickly. To prove you can do this, research the new ND and see what type of news philosophy was implemented at their last station. Did the place do a lot of consumer news? Did the station cover a lot of breaking news? What was the turnover like? Calling and asking for an long time reporter or photojournalist to dig a bit will be helpful. You want to ask what the ND liked to see from the staff. What kind of story ideas got the ND excited. Try and find out if your new ND is a big football fan or has kids or a dog. Now you have a leg up.

Listen to the ND during the first few story meetings. See if the ND is getting excited over the type of stories you heard he/she will like. The ND will give you clues about where the place is going next pretty quickly with offhanded comments. Most people don’t listen. They should and you will. Next, adapt story ideas or input about newscasts to the trends you notice from the ND. After a few weeks try and catch the ND for a minute and request a critique. Don’t say “hey did you watch my show/package. etc. that day.” Just say: “I am checking in to see if you have any critique for me on what you’ve seen so far. I am looking forward to taking my work to the next level with you.” The ND will probably say he/she needs a few weeks. That’s fine. You just want the early impression to be that you are hardworking and eager to adapt to this person’s style.

Now let’s talk personal connection. Remember you have intel on the ND’s personal interests. Use it to make a human connection. Let’s say the ND is a big football fan. When you see ND in the hall or at the end of a meeting ask what person thinks of some headline, “How about that new recruit? What about that last play in the last game?” You get the idea. Don’t linger. Listen to the response and walk away. You don’t want to force it.

You also need to make deadline and not complain about anything for the first several months; even if you are getting screwed on vacation time. Stay out of the office and let other people seem difficult. The ND is overwhelmed the first few months and doesn’t need to deal with any “little” issues. Fair or not, your vacation time qualifies as little.

If you are in a meeting with the ND do not be the first person to run out of the room at the end. Organize your papers, take one more sip of coffee, do what you need to linger a minute in case the ND starts small talking. This is a subtle way to start building a connection without seeming obvious.

Remember ND’s are looking for employees who are loyal and willing to work hard. So when you are asked to cover an extra shift or work late, do it without complaining. You will get a chance to occasionally say no after the ND has been there awhile. This is a way ND’s test to see if you are a diva or a battle tested, nose to the ground journalist. We watched it time and again. Staffers turned down shifts or complained about working late and the ND made a quick judgment call that the person was lazy and didn’t appreciate the job. It was usually downhill from there.

The key in all of this is being subtle. This is like dating. Give the ND a taste of who you are, express some interest, but do not overdo it. The people constantly in the office putting out will end up being the ones the ND takes advantage of and overworks long term. The hard workers that stay out trouble survive and end up with some time to breathe. You will keep the ND interested in seeing more. That’s what you want.

The ultimate tease challenge: the daily update on a recurring story.

If you ever wondered why you see producers sitting at their desks mumbling to themselves, then pacing in a hallway, this is it. Teasing the story that seems like it just won’t end. The rising flood waters waiting to crest, the trial that drags on forever, the storm damage cleanup that is so important to cover, but looks the same each day.

These are stories that, after a while, management and producers must debate on whether to tease at all, or does the viewer just expect the coverage to be there and watch for something else. While that debate rages, producers are often faced with a looming deadline and overnights that say they get a spike when coverage of that topic airs.

So what do you do when there’s no obvious unique element? Look beyond the obvious. Sometimes you need to come up with an interesting sidebar tag that would have viewer benefit. This is the time to search Twitter and tweet your sources for interesting tidbits that you can fact check and possibly add to your coverage in some way. You can also call a buddy who’s not in the business and ask where the coverage seems to be lacking for the story. They might have an idea you never thought off that would make a great vo/sot or even an outboard package. Also, have reporters keep an extra eye out for interesting character development that you can turn into an interesting tease.

Anchors are a great resource in this difficult time. They often are approached by people with interesting questions you could answer as an added element to your coverage. It’s a great tease option because it enhances your anchor’s credibility, with a viewer benefit. You asked and we got the answer for you! It engages viewers who often feel we talk at them instead of to them.

If there really is nothing interesting to tease about the ongoing story, talk with management about whether you can move the tease out of its traditional place, like the end of a block. This is a great time to do stealth teases (see article “You’re Hooked“) in the middle of the a-block for example. You can put the anchors on a two shot and have them say something like, “Hey, in 5 minutes we’re going to get an update on the trial. I hear (reporter) has (a quick line with the gist of the pkg).” Then go on with the newscast.

The one thing you want to avoid at all costs is the tease that goes something like these “Up next the latest on the Casey Anthony case.” or “We have the latest on cleanup of the tornado damage in Joplin.” These are the ultimate throw away lines and will cost you credibility with the viewer. Keep in a mind that viewers expect you to have the latest on a big story. That’s the reason they are tuning in. They believe in your ability to cover the ongoing stories. Don’t let them down by trivializing it with only a “coming up, the latest.” It makes your station seem callous and sloppy. Viewers are taking this story seriously. You need to as well. You don’t have to have a wow factor each day. A simple headline in a tease is okay. It helps viewers know when they will get the daily update. Taking a quick hit with a live reporter also can work, but coordinate with the reporter ahead of time to make sure he/she doesn’t give away too much. Viewers think it is cool if you check in live on something, it shows immediacy. Have the anchor say something like, “We’re hearing court is about to wrap up right now, (Reporter) interesting day?” Reporter says: “Yes, in fact we had something just happen that we will tell you about in two minutes.” You aren’t exaggerating, you are not giving the story away, you are showcasing a live ongoing event with immediacy. Again, viewers love feeling like they are in the moment. Another way to consider this along similar lines: Teasing these kinds of stories is like teasing weather. Some days the information is huge and you need to blow it out. Some days there’s not much to it, but you want the viewer to know you always have their best interest in mind, even on a sunny cloudless day. You want to shoot straight and build credibility for the times the teases are easy to write, because what you have to share is fascinating. Do these things and the amount of time you spend mumbling to yourself in the hallway, will begin to shrink!

“Thank you sir, may I have another”: How to handle newsroom hazing.

Newsrooms are notorious for hazing. It happens often in larger markets, but we’ve seen it in small markets too. You have to prove to coworkers that you deserve the job. You don’t truly have friends in the workplace. Everyone is out for themselves. Why? Because so many people are quitting the biz, less experienced people are being hired. Some veterans in the newsroom, find this tiring and insulting. I started in a large market right away and quickly wound up in another big city. The hazing was awful. I was asked if I slept with the news director to get my job. I had reporters and anchors purposely rewrite copy to insert factual and grammatical errors to try and get rid of me. One anchor even told me and several other producers it was his “God given right” to torture and make me cry. He had the cry test and graded you on how long it took before you broke down. People hide your gear, steal your rolodex, sit on the set during commercials and laugh at your news copy. Coworkers don’t want to carry dead weight. Many times fellow journalists will decide you are a moron unless you prove your worth, and quickly. So do it. Here’s how.

The number 1 rule: Don’t involve management. Management doesn’t care. Period. There are too many other things they have to take care of.

However, you should take the reigns and show the hazers you are not the patsy they think you are. That starts with exposing dirty tricks. The best place to start is befriending the IT person in the newsroom. You know, the person who knows all the ins and outs of the computer system you use each day. This person can save you. News programs like AP Newscenter, ENPS and iNews have ways to call up past scripts and show who wrote each and every version. This will give you a chance to document and show proof if an anchor or associate producer is rewriting copy and putting in fact errors which they blame on you. In some systems you even can lock a script so no one else can rewrite and put in fact errors or change the context of the story once your executive producer copy edits it. Ask for this ability and you may receive. Chances are your executive producer will play ball because you will then have documentation the EP can use to get some staffers to shape up.

You can also often find instant messages from all the computers every day. Yep, all those annoying, petty and smarmy comments binging and dinging around you can be a click or two away. Print them and hand them over to management. This can get tricky because management won’t like you digging through the system. But if it is in a forum where everyone could potentially have access they can yell at you and send a fiery memo saying don’t go there, but you won’t be fired. Once the nasty top lines are exposed many newsroom bullies shut up or at least save it for the parking lot after work. How’s that for investigative journalism? Even more fun: dump copies of the nasty top lines under the news director’s door anonymously so even he/she has to wonder who’s watching.

Also remember, many staffers who bully love to dish in the studio. They think it’s a secret hideout. Newsflash: Mics are everywhere. It’s easy to “accidentally” turn one on, hear and record the petty comments. The studio is the one place where there truly should never be any expectation of privacy. That’s not what the room is for. The picked on should wander through the studio to “plot out a section of the rundown” right when a gossip session is underway. Then, smile as if you are going to dish it all. Another move is to “accidentally” have the mics kept live during a commercial break when there’s an anchor who loves to trash everyone in those breaks. Normally, when the nasty hazers get caught once or twice, they’ll back off.

What if the hazer likes to get in your face and yell at you in the middle of the newsroom? This one is easy. Just ignore the person. Sit back in your chair, with your hands behind your head, gaze up at the lunatic putting on the show and wait until they either explode into pieces before your eyes or finally shut up. Then as the hazer stares at you indignantly, simply ask: “Are you done?” Then just go back to work like nothing happened. This will drive the bully nuts. If that hazer really pushes it, follow up with, “You can say what you want about me because bottom line, I’m not the one who just had an unholy hissy fit in the middle of the newsroom. You can’t expect your actions to prove you have anything worthy to say to anyone.” Then get back to your work.

Lastly, sometimes you just have to fight fire with fire and stand up to the hazer. I once told an anchor who said I was “too young to write for her” that it’s not my fault she couldn’t handle that someone so much younger was just as capable of working in the same city and on the same shift as her. She told me she’d have me fired. I told her I had proof that she was purposely rewriting copy with errors and printing them to try and prove me incompetent. I asked her if she would like to come with me to turn those documents into the news director so she could try and explain it, or would she prefer the news director to mull the evidence over before calling her in for a chat. She backed off. Hopefully, these tips and tricks will help you stand up to a hazer as well.