Category: Reporting

Taking ownership, from the first line of the anchor intro

Reporters, I know this is a big pet peeve.  The producer writes the anchor intro or rewrites it and steals all of your thunder, just gives away the big surprise or the really good stuff in your package.  That’s why I am writing this article my friends.  Good storytelling begins with the first line of the anchor intro and ends with the last line in the anchor tag.  Notice, I did not say package.  I did not say reporter track.  I did not even say live shot.  It all begins with the anchor intro.

This is an important concept for both reporters and producers to understand and take seriously.  Crafting a story begins with the anchor’s ability to make the viewer want to hear it.  Then the reporter’s video, information and hopefully a surprise element or two (or three, four and five!) will keep the viewer engaged.  The tag line should satisfy the viewer that you (as in the team) truly spelled out the entire story to the best of your ability at the time.  Executing this way enhances the credibility of everyone involved and makes viewers trust the whole news team more.

So let’s talk anchor intros and storytelling.  First I have to point out what NOT to do.  Say the reporter is at a hit and run.  The typical way to pitch to the reporter is to have the anchor give a rundown of what happened, then go the reporter with what happened.  Something like: “Tonight investigators are trying to find a driver involved in a hit and run.  Two women were struck (please don’t say and are fighting for their lives FYI) and traffic is still at a standstill while police piece it all together.  Here’s reporter at the scene.”  Then the reporter stands there looking frustrated and repeats the same information, because it just happened and there’s nothing else to explain yet.  In this scenario you just spit out a bunch of facts.  The anchors stole the thunder from the reporter on the scene by stating everything relevant before the reporter that’s standing there got a chance.  The viewer notices you are being redundant and wonders why the anchors and the reporter didn’t talk to each other before the newscast came on the air.  Yes, viewers really do catch this sort of thing.  They may not be able to spell it out as clearly as I just did, but they are great at getting the point across another way, clicking onto another channel.  You become too repetitive.  The remote is too easy to click.  Never forget that.

So what do you do instead?  Give the anchors a chance to interact with the reporter (we will call him Bob) from the start.  In this breaking news situation the anchor would say something like: “We want to check in with Bob right away for you.  That’s because he’s on First Street in Typical City where some women were hit by a car. (take double boxes here)  Bob, you just told me police are there looking for the driver.   So what do witnesses say happened?”

This gives Bob a chance to tell a story even with just basic facts.  He can walk around the scene and point out anything interesting, and stay engaged with the anchors.  In breaking situations like this, I often had my director keep double boxes handy in case my anchors came up with a question during the live shot.  This way I had the option to take the boxes and have the anchor ask the reporter for clarification etc., and stay engaged.

Now let’s move from story telling, breaking news anchor intro’s to planned out  live shots with a package.  The kind you have time to finesse.  First, understand, as an EP I usually required reporters to turn in anchor intros before getting script approval for their live shots and/or pkgs. Tags were due right then and there as well, unless the reporter was waiting on a specific fact.  In that case I asked for an outline of the tag.  Why require an anchor intro with the script?   It forced the reporter to segment out the information.  It helped the entire segment, from anchor pitch, to live intro to pkg to live tag, to anchor wrap up, all flow better.  It helped avoid the situation above.  Again, so we are clear, that scenario was:  Anchor intro gives away all the facts, then the reporter repeats, then the tag repeats again.  So reporters, how do you write the anchor intro?  You pick out the headline, the what’s in it for me or “WIFM” (if you don’t know what that means read “What is viewer benefit really” first.)  Before you fuss that this is giving the story away, hear me out.  That is NOT your surprise.  The “WIFM” is the hook that will make your viewer want to watch your piece.  It is the connector.  That means your package needs a human element and ah-ha moment and/or a surprise to live up to the viewer’s expectation.  If you need help with those elements read “Storytelling on a dime.”

Producers, do not write anchor intros unless it’s the lead story of the newscast or breaking news.  (By that I mean it happened so late your crew will be getting on the scene during your show, or shortly before.)  Yes, you can copy edit the anchor intros for time and to make sure the sell is in the intro.  If a reporter hands you a 30 second intro with sloppy writing and no WIFM make the reporter rewrite.  Remember, this anchor intro exercise helps the reporter break down the facts into sections so they are not: (a) just repeated over and over until the viewer is screaming “Enough I get it move on!” to the television screen.  Or (b) so wishy washy the anchors seem clueless and uninformed.  Remember, hardworking reporter, you do not get dibs on all the facts.  You must share.

This sharing is especially true if you’re discussing the lead story.  I used to let the reporter I had tagged as the lead know as soon as I could.  This meant we would write the anchor intro together. Yes, we would actually sit on the phone and hash it out.  Why?  I needed the copy to be compelling and accurate.  I needed to make sure that the anchors were able to set the tone for the newscast authoritatively and effectively.  I also wanted the reporter to really shine.  We had to do that as a team, from the anchor intro on.  Yes, that meant my lead package elements were often hashed out earlier than the other stories in the newscast, unless the facts were late breaking.  But even with late turning stories, the reporter knew what the sell was going to be in the anchor intro, so he/she could flow easily to the next fact in the story before air.

Now let’s talk anchor intro rewrites.  Producers, you cannot just copy edit the anchor intro, change the essence of it, switch the pitch line and not inform the reporter.  Simply put, that’s unacceptable.  If you do this, the reporter will (a) stop giving you anchor intros at all (b) call the EP or AND and pitch a fit about you or (c) be caught off guard when you go to him/her and seem uncomfortable.  Treat the anchor intro with a lot of care.  If you cannot wait for a rewrite from the reporter, copy edit then call and read the reporter what you wrote.  Make sure you are not stealing any thunder.  Try not to change the essence of the copy.  Your job is to make the anchors and reporters look like a cohesive unit, not two independent entities that happen to come back to back and talk about the same subject.

Which leads to my final point about why reporters should always begin their stories by writing anchor intros:  It forces you to talk with your copy editor during the day.   You have a responsibility to make sure your idea of the sell for your package jibes with the ideas of the producers, managers and the promotions writers.  Good story telling involves solid sells.  You cannot story tell if you have no point.  The point of the piece is what the anchors need to allude to in the anchor intro.  The promotion is just as crucial and the point of the piece is what is promoted.  You do not want promotions to air a tease that is way off base.  It makes all of you look bad.  Calling in to the producer or a manager with an outline of your piece, including the anchor intro, will prevent miscommunication.  It will make your life easier 90 percent of the time.  It is a true mark of taking ownership and telling good stories.

 

Share

Need a safety net? Why not align with the EP?

Reporters often feel like they are thrown to the wolves and no one has their back.  ND’s are intimidating.  Managing editors always seem to side with the assignment desk.  AND’s are confusing because they are the messengers for the ND and GM’s various desires.  And the EP only protects the producer.  Wait, stop there!  Here’s a little secret from a former EP:  In order to protect the newscast we EP’s need to protect our field crews.  An executive producer is the go to person for day-to-day decisions.  An executive producer is also the one responsible for making sure all elements of a newscast are executing to their fullest ratings potential.  That means if reporters are being sent on wild goose chases and are being put in impossible positions, the manager that is going to raise hell and may actually be heard is the EP.  And EP’s will raise hell about it if necessary.  EP’s are your management safety net.  They are not as involved in the political battles between the Managing editor, AND and ND.  While those three sit in philosophical debates, the EP executes what has to be done that day to try and save the newscast.  Yes, the EP is lower on the totem pole.  But when it comes to review time, and consideration for promotions, EP’s weigh in, sometimes heavily, because they actually work with you all day, every day.

So how do you form a smart alliance?  Here’s what executive producers love to get from reporters each day:

  • Reality Check
  • Flexibility
  • Respect  deadlines

For an executive producer, nothing is more frustrating than not knowing what is happening with the field crews.  That’s why you get annoying phone calls and text messages sometimes when you are in a key interview and the desk and EP are relentless that you must stop everything and call back.  Here’s a quick solution to free yourself of this daily annoyance.  Send your EP quick updates several times a day.   If you possibly can, call with a reality check a half hour to hour before any editorial meetings.  Sometimes you are in an interview and cannot call.  Good EP’s get that. Text or top line that you are in a key interview, and that things are going well.  At least the EP will have a clue as to what is going on.  During these reality checks spell out what you have and if the idea everyone had for the story in the editorial meeting is reality.  If you are finding something completely different you need to let your EP know so he/she can make sure the story is teased correctly and placed in the best position for the newscast.  I realize that there are EP’s and producers out there who will berate you and try and force you to turn an angle that isn’t there, if you call in too early.  That’s where some flexibility comes in.

I would like to say that producers and management should always trust crews to tell them what a story angle should be and run with whatever the reporter finds.  Unfortunately, reality is the high pressure from ratings, especially in this economy, makes it hard to always take whatever the reporter finds and run with it.  Letting your EP know early what you have, versus what you were told you should get, will protect you and the newscast.  Sometimes you will be asked to push for an angle harder, give it a try  and let the EP know the result.  Remember, the EP is also getting pressure from upper management for certain types of stories.  The EP just needs to be able to let everyone know that the angle wanted was really researched and just didn’t happen.  Some reporters avoid telling anyone their angle until the last minute to avoid another assignment or being grilled by the EP.  This is a short term gain, long term loss.  EP’s don’t respect you if you are not working for the best interest of the newscast and you will be burned in the long run.  Unfortunately, you will win some of these arguments over story angles and you will lose some.  Being flexible and sometimes getting stuck with a new assignment, late in the day, because the angle you were sent on didn’t happen, means you are a team player.  The EP will respect and openly support you to upper management.  EP’s don’t always win philosophical arguments either and also are put in uncomfortable positions.  They will do whatever they can to have your back though, even if it doesn’t always seem like it.  The truth is taking good care of you, is taking good care of the newscast.   If the EP is nasty, the EP will pay for it at some point.  And because the EP is responsible for ratings, chances are his/her head will be on the chopping block before yours.

Respecting deadlines is another big way to align with an EP.  Deadlines exist for the protection of the newscast.  Here’s a little secret, management knows you will not always make it.  If you get a late change in stories or are sent on a breaker, or have a really long drive to your story there is some flexibility.  Problem is many field crews ignore deadlines and procrastinate, so management implements carte blanche deadlines to protect the newscast.  Make deadline, unless you are on a breaker or late story change.  When you cannot make deadline, let the EP know ahead of time so he/she can do what is necessary to protect the newscast.  This is a big picture issue.  Show you understand you are part of something bigger than your package and live shot and you will gain an ally.  Deadlines are also one of the few tangible ways management can track your abilities at your job.  It makes it easier to gage you against your peers and decide if you deserve a raise, or even if you need to be fired.  Making deadline routinely means the EP will give you the benefit of the doubt when you do get into a pickle and have to feed late.  The EP will fight for reporters that regularly make deadline.  It’s a safety net in your time of need.

 

 

Share

“Hey, she got more time!” Reporter’s secret? Humor the producer.

We are telling you about some smart alliances in newsrooms to help you get your job done better.  One of the biggest problems in newsrooms is a real lack of understanding of what other people’s jobs entail.  A big disconnect can come between reporters and producers.  Since reporters are out in the field all day, it is hard to relate to each other.  So, reporters, here’s a quick summary of what producers face. Producers face deadlines all day long, not just before news time. Graphics are due by a certain time, video is due by a certain time, even in this high tech age.  Teases must be written by a certain time.  Animations must be turned in by a certain time.  The list goes on and on.  Producers crunch in one way or another all day long.  That’s why you get curt phone calls and that’s why the producer will interrupt you and demand the bottom line then hang up.  It takes years to get used to the constant demands.  This isn’t meant to make you feel compassion for the producer.  We all have tough jobs in a newsroom.  But this knowledge should help you form a smart alliance.  Remember, producers are the ones that allow you to take more time for a story you really believe in.  If you can get a producer to back you on a story pitch, you have a better chance of getting your story aired.

So here’s what to keep in mind to build a smart alliance with producers.  Producers love reporters that think like producers.  What does that mean?  It means thinking of elements outside of your package to enhance your story.  It means writing anchor intros that allow the anchors to seem knowledgeable without giving your story away.  It means making sure your package and live scripts get into the rundown before the newscast airs, unless you are on breaking news. (Read Live shot died, there’s nowhere to go.) It means sending in natural sound or sound bites early for teases.  It also means calling and requesting interesting graphics several hours before the newscast.

If you are saying wow that’s a lot of work, take a breath and read on.  You probably already do some of this anyway, especially if you are a story teller.  You just need to present it in a way that allows the producer to see you are helping.

First, when you write your package start with the anchor intro.  (We will delve into the many benefits of this in depth in another article.)  For the purposes of forming a smart alliance, this means you will have a script in early for the producer to fine tune if necessary for flow in the newscast.  Turning in all of your live scripts and your package script early also gives the producer backup options if your live truck dies or a thunderstorm pops up.  It shows respect for the overall product.  Remember the producer is in charge of the overall product.  If the show goes to hell, the producer gets it big time.  You show the producer that you care about the newscast by writing your anchor intro early and turning in all your scripts.  If you can provide an interesting element to segment out the story  (Read Produce it up to see why) producers will appreciate you even more.  It helps the producer showcase you and the anchors, as a team, gathering information and relieves a lot of pressure. Otherwise the producer, on top of everything else, is trying to find these elements to make the newscast standout from the others in town.

Producers also use teases to try and differentiate newscasts.  The use of natural sound can make a huge difference when writing (tease writing articles for clarification: You’re Hooked, Ultimate tease challenge , Reel ‘em in without exaggerating). That’s why you are getting calls asking if you have interesting sound and/or video.  Many reporters consider these requests annoying and send the video or sound in last minute.  This let’s your producer know you don’t get the whole picture and don’t care if your story is promoted well.  Realistically, you can often have your photographer feed in the tease video and sound while you write your package.  It doesn’t hurt your chances of turning a great story and it helps showcase your hard work more.

Same is true if you need graphics inside your package.  Turn them in early, ask the producer what the deadline he/she adheres to and try to make the same deadline if you can.  Producers understand you will get information late in the day sometimes and will try and get a graphic for you last minute.  It helps if, more often than not, you turn in your work early.  Then the producer is more willing to pull favor for you.  If you consistently turn in these elements early, it also will give you a better chance of becoming a go-to reporter for the producer.  The benefit?  Many shops are so called “producer driven.” That means what the producers ask for in their shows carries a lot of weight.  They determine content more than reporters.  So if the producer believes in you, he/she will start requesting you for the highly showcased stories.  Producers will tell management you are a loyal and solid employee.  This will help you get noticed by management.  If you don’t help the producer out, the reverse is true.  The producer will ask not to have your package in the newscast.  They will tell management you are unreliable and difficult.  You will be labeled.  When it’s time for the cream assignment, you won’t get it or if you get lucky and can go, the producer may not cut you slack if you run into trouble.  This relationship is a huge case of “I’ll scratch your back if you scratch mine.”  Show respect.  Think like a producer.  Win a huge ally that will fight tooth and nail for you.  It’s a smart alliance to make, for sure!

 

Share

The live shot died and there’s nowhere to go!

I recently saw a producer tweeting about his frustration over this predicament.  A reporter on a live shot didn’t call in scripts, then, the live shot died.  That means no backup.  The anchors do not have a little information to draw from and then move on.  So they are stuck saying: “Sorry about the technical difficulty.  We’ll get back to so and so when we can.”  Losing a live shot and having to do a mea culpa is a big deal.  Viewers do not like waiting for something they were promised and then not getting it.  Think about it, neither do you.  It is so easy to hit the remote and never look back.

For this reason many stations have policies that require reporters to turn in complete scripts to the producer before the newscast airs.  This means actual written copy for their live standups.  With Smart Phones, laptops and remote access this should be easy.  But some shops still do not have the technology synched up.

In every station where I worked several reporters fought this tooth and nail.  If you want to get on a producer’s bad side, this is the way to do it.  In a breaking news situation everyone understands reporters are just trying to make air.  Producers gladly take the risk and go to you without a script.  But when you are just doing day-to-day news, providing your script should be doable in some form.  I used four techniques as a producer to eliminate the problem of not getting them.

Getting reporter backup scripts

  • Email script for copy paste or transcription
  • Backup vo/sot required
  • AP writes backup from earlier show
  • Staggered script deadlines

In some stations where I worked the reporters were turning two packages on two different subjects every day.  If they could not just write in the rundown, I would give them the option to email me the approved script so I, or my AP, could move it over.  I understood every second counted for these reporters.  They can’t help if the technology was such that there was no way to write directly into the rundown.

In cases where the reporter had one package a day, I required a backup vo/sot be written and sent to my AP.  That way if the package didn’t make it, or we had to push it aside for a breaker, we had something to go to.  For my feisty reporters that didn’t appreciate being asked to do that, I had the nightside producer or morning show producer call and request a vo/sot.  The reporter wanted to get home and would usually write it up quickly.  The other producer got a vo/sot they may or may not ever use and I got a backup!

If the reporter is turning several packages, he/she is legitimately too swamped to turn in backups for producers.  In that case I had my AP write backups from earlier newscasts, just in case.

Finally, if reporters were willing to send in backups, I was willing to be more flexible on feed deadlines.  I would stagger when pkgs were due, then let the reporter voice before turning in a final approved script and/or vosot backups.  I wanted to give reporters more breathing room and a chance to focus on their  packages.

Reporters, if you really want to befriend a producer, provide your live scripts every day.  If the technology makes this nearly impossible, then at least call into the producer or AP with a sound bite so they can try to write a backup.  You will make a loyal ally.  Scripts and potential backups are in the best interest of the show and everyone’s credibility.

 

Share