Political Hotbed – Page 6 – Survive Your Job In Television News

He Got More Air Time: Decoding The Read Counter

When a producer sent me an email about this issue, I had to shake my head a little. Been there a couple of times. I could just see the anchor that used to count the number of stories lecturing me again. I also could see the anchor that used to count how much time reading she got versus her co-anchor handing me a list that tracked a one week period. She was shocked when I stared at her in disbelief. In a week’s time, the cumulative amount differed by less than a minute. Seriously? This is what she worried about?

Here’s the deal. Anchor reads will never be completely even. It just isn’t possible. There are tricks to get them pretty darn close though. I will explain those in a minute. First I want to talk about this “read counting” mentality. Read counters, who base their worth on how often they are on the air, versus their co-anchor create all kinds of problems. The biggest negative impacts: Themselves and other anchors. Here’s why. When a producer sees that you spend your time counting the seconds to make sure you get your face time, you are telling that producer that all you care about is being on TV. That is simply the truth. In fact, my read counter actually said to me, “My audience needs to see me more than my co-anchor. They count on seeing me. I just know I am a bigger draw than her. You must want her to be the draw and not me.” How does a producer, who cares about getting crucial information out to the viewer place confidence in that mentality? It made it very hard to trust that if I gave him breaking news, he would use due diligence to make sure the information was correct. He also was the only anchor in the shop to pitch a fit if he actually had to go “in the field” to turn a story unless he deemed it glamorous. This example is not unique. Producers talk. We love to tell each other who the read counter is. That’s the person you never hand the big breaker. That’s the person you avoid at all costs. That’s the anchor whose critiques often fall on deaf ears. Fair or not, that’s what happens. The stigma is there. You only care about face time, not being a thorough and complete journalist.

Now, let’s address the time counter. The producer who emailed me gave the example of an anchor saying “ My co-anchor had 1:15 in reads, I had :50 seconds.” This simply screams, “I love my face time. I need all the face time. Look at me I’m on TV!” Look, obviously all anchors like a little face time. If you hated it, you would not be on TV. But again, this sends the message that you care more about being recognized out and about town than being a solid journalist. Not the reputation you want in a newsroom, period. Time counters are considered petty, arrogant and superficial. It just makes you look bad.

Now the kicker, for all the other anchors who are solid journalists. Because of read and time counters, producers often get defensive about reads. So when there is a legitimate issue, like one anchor being written out of 7 minutes in the a-block, that anchor may not raise a red flag for fear of being labeled “high maintenance.” There are times, when there are legitimate issues with reads. Newbie producers often make this mistake until they get enough of a handle on designing the rundown, timing it correctly and making deadlines. That’s a long wait for the anchors who just don’t want to disappear for big chunks of news blocks.

So here’s the solution. First, producers should trade off who leads the newscast, and each block. For example, let’s take Joe and Amy. On Monday, Joe leads the a-block, Amy the b-block and on down the line. If you have an hour long show, have Joe lead the a-block Monday, then Amy leads the 30 block. Switch on Tuesday. Repeat. This only takes a second to do, and really helps make the reads appear even. The second part to creating even reads is to try and make sure the anchor reads change every two minutes or so. If you have a package that is 2:30, the anchor who introduced it should read the tag. If it is a long tag, do it on a two shot to re-establish team as long as the next story is not a rough transition. If you have a rough transition before the two minute time is up, switch then and get back to the other anchor within two minutes. Of course, you can’t make it every two minutes on the nose, but it is a good approximate time to keep in mind.

So there you have it. That’s why read counters do what they do. That’s what it means and how to stave it off. If you are a read counter, and your producer switches block leads and tries to change reads every two minutes or so, stop complaining. Your reputation depends on it.

Why don’t you show us how it’s done then! The result of on set rants in the booth.

So now we know that anchors often resort to onset rants, when they are super frustrated and feel there is no other outlet. Anchors, we get it. Other journalists understand some of these issues are hard to take, but it’s time for you to see what impact that moment of weakness has on the rest of the team.

First, the producer. Let me clue you in on a little secret, producers tend to be control freaks, who place a lot of their self worth on their work. Their biggest points of pride, the writing and flow of the newscast. The writing is their stamp, on the newscast. So when you the anchor make fun of the writing, right or wrong, for many producers it is a deeply personal insult. In some ways it is the same as viewers sending scathing critiques of your clothes, hair or delivery. It takes awhile for many producers to understand that the writing has to be a team effort. (see “How to get inside your anchors heads”). Anchors can say the critiques are not personal until you are blue in the face, most producers never buy it.

The producer is also the team leader, especially in shops with newscasts that are more content driven rather than personality driven. So when you make fun of the writing or complain about how it made you look, you are essentially calling out the newscast leader as a fool. That is how it feels to the producer, and the production staff. Again, think about this. I personally know of only one anchor, foolish enough to call out an AND or ND in the middle of the newsroom. Producers are a type of manager as well. Show enough respect to talk to the producer one on one.

That said, producers read “I can’t believe that aired again!” and understand, anchors usually do not go off on the set unless they feel they have no voice and that any suggestions in the past were ignored. So, if the anchors are constantly calling you out on the set, it can be a message. You don’t respect us, and therefore we don’t respect you. As the leader of the newscast, you have to try and make amends. It is important that you not only allow critiques to happen, but actually acknowledge them and make changes at times. You are fallible. Everyone is fallible. Recognize it, grow from it, and allow yourself to self reflect. Leaders help those around them rise up. Are you doing that or serving your own self interests? Spell out to the anchors, that you will really listen to what they have to say. If you go against their advice, say why. One more thing, solid leaders also admit when they make mistakes. If you can set that tone, chances are the people around you will too, and all of you will grow together. Set up basic trust, that is crucial especially during breaking news. All of you need each other.

Anchors need to consider another thing before ranting on the set. It undermines your authority with the production staff as well. No one wants to sit and hear someone being criticized openly. If you can say that about the producer, what do you say about the production crew behind their backs? It causes a sense of superiority that is not appropriate. Production crews and producers are fully aware of how much they impact your success. Never, ever, forget that. Every time you sit on the set, you are placing your fate in many hands, no matter how talented you are. Do you really want them collectively saying “Why don’t you show us how it’s done then?” They will monitor how long you take to do your hair and makeup, they will help managers figure out if you take three hour dinner breaks, even on big news days. In other words, if you regularly rant on the set, you better be the hardest working journalist in the newsroom EVERY SINGLE DAY, or you will have a host of enemies waiting to watch you get yours. It is just the truth. A producer I used to work with purposely used words her anchor struggled to pronounce in copy, and especially during breaking news, just to trip the anchor up. She was tired of the on set rants. I watched a production crew, purposely call up a mic line early to catch an anchor in a rant, on live TV, just to make her shut up. I have also seen producers lobby together to request that anchors be fired, because the on set rants became too much to take.

News is stressful. We all have moments of weakness. But when those moments happen on set, they are not easily forgiven. They create the “us vs. them” mentality that damages so many newsrooms and so many newscasts. Anchors, stop those rants. Producers, give anchors a forum to talk with you about concerns, and really listen and learn from the information. Make it your pledge for the new year. You will be shocked how much better all of you perform when you set aside the ego, and focus on team.

I can’t believe that aired again! Why anchors complain on the set.

This makes many producers blood boil. You toil over a newscast for hours, then during the show, the anchors start complaining about and/or making fun of the copy you worked so hard on. Complaining on set during the newscasts about the show, is the number one way to create a huge divide between anchors and producers. It creates the “us vs them” mentality that causes so much friction. But there are two sides to this, and we are going to really delve into both.

That said, many of those anchors are really not trying to just be jerks. I PROMISE YOU. There are reasons behind the decision, (and it often is a decision) to complain about copy on the set during the newscast. The biggest reason, FRUSTRATION. When anchors reach the point of complaining on set, most are usually at their wits end. From their point of view, they have tried to “talk things through” and the producer/management has ignored the issue. Many veteran anchors are just tired and frustrated that they constantly have to “train newbies.” If you step back and really think about it, you can see how this can happen. One anchor I consulted with on this article says, “Even if you are not normally a complainer, when you get an anchor sitting next to you who is a little immature and starts going off, it can be very difficult not to give into the temptation and complain also. It is human nature.” Another anchor mentioned, “I worked so hard to get to this point, I don’t want to come across as clueless or even just plain stupid. Why aren’t we (anchors) protected?”

A key thing to remember, is when the anchors “mess up” and read copy that is factually incorrect or just doesn’t make sense, it isn’t just the anchor that looks stupid. The entire news operation loses credibility. Anchors are very aware that they are the poster children for the entire organization. They understand that if they come across as not credible, their job is on the line, because that lack of credibility undermines the entire station’s standing in the community. When you separate yourself from the insults, and really think about that, you can see why anchors sometimes “go off.” It is a lot of responsibility, and yet they give up control of the newscasts to producers. It is how the system works, except in rare cases. Anchors are depending on you to get the facts right, so they look credible. Yes anchors can, and most will, get into the newscast and fact check and rewrite if they notice a potential issue. But in the morning, and during breaking news that is not always possible. The anchors need the information to be correct, or at least quickly fixed if there is a problem.

Which leads to the second reason, anchors find themselves complaining on the set over a mistake. It is absolutely maddening, when they see an issue, raise the issue to the producer and then it is not corrected and airs incorrectly two and three times. Many anchors say they try to help and bring up an issue with a super, or a misspelled item on the ticker, and then it isn’t changed. The anchor doesn’t have access, and can only watch the mistake happen again and again. Remember, credibility for the entire news organization is on the line, anchors are the final gate keepers.

There also are issues in many shops where veteran anchors are told, to just read whatever is there, and let the producers do all the gate keeping. Anchors are told to stay out of the decision making and that producers rule (see Producer Driven) the roost. Problem is, often the producers are much less experienced than the anchors. No matter how smart you are, experience brings a lot of knowledge. So veteran anchors sit, wishing they could just bang their heads against the wall and watch something they could have prevented play out on the air. Excruciating!

That said, giving in to human nature and complaining on the set, diminishes respect toward you if you are one of those anchors. It sends a message that you think you are superior and fed up with the underlings. And that’s even if what you say is absolutely true. So this is where things get hard for the frustrated anchor. You need to find a different forum to vent. Maybe that’s after the show, on the phone with your co-anchor. Maybe it is at the gym working out your frustrations. Maybe it is in a meeting with the EP or AND. Just make sure you keep the conversation pro-active. Producers and managers, put ointment on the sting, and look to see if the anchor really does have a good point. If the anchor feels they have a forum to address concerns, the on set rants will eventually stop. Chances the quality of the newscast will improve as well.

Show us the money. The state of TV news and your paycheck.

The future of TV news, and therefore our own salaries, is something we all wonder about. Many journalists took paycuts in the last few years just to keep our jobs. Veteran journalists are being pushed out, because they now cost too much. Others are considering taking the paycuts they’re offered to make sure they stay put. There are plenty of studies out there pointing to fewer opportunities and less money for TV news. Then there’s Bob Papper’s take. He researches a lot of studies for RTNDA and is a professor and chairs the Department of Journalism, Media Studies, and Public Relations at Hofstra University. I recently spoke to him about the RTNDA/Hofstra University 2012 TV and Radio News Staffing and Profitability Survey. He provided a lot of insight into how he came up with those numbers and what they mean. We also talked about future trends he sees.

Now keep in mind, this man has contact with every ND in America. He also calls and checks in with stations that “hire out” their news from other stations. He even checks in with stations that do not have news, just in case they are in the process of changing their minds. The trend he sees? More newscasts are being created in more time slots. Why is that good news? One word: Demand.

Papper says when considering where TV news is heading, do not simply look at staffing. Other factors come into play, which I will lay out in a minute. Instead Papper says, “If you want to know (about the future) on a systemic basis in the industry, see how much news they are doing each day. Stations added news, while cutting employees. That is not sustainable. Sooner or later you will have to hire more people.” Papper is working on the next staffing and profitability survey right now. He sees more newscasts starting up. He says quote, “Television is doing really, really well.”

So, why the low salaries? Plenty of you DM’d me upset that you were not making the median salaries listed in the RTNDA survey. When I took a closer look, many of the medians measured up to what I made in those market sizes more than a decade ago. Not good when you consider inflation. So I asked how we are really doing? Papper’s answer, “The pay is worse today than 40 years ago.” Why? Supply and demand. Unemployment rates are not helping newsies either. Stations can get away with paying relatively little. Papper’s take, “If you are hiring, you are in control right now.” He says he sees no pressure to raise salaries any time soon, because the rest of the economy is still not doing well.

So is there a light at the end of the tunnel for journalists, grinding out more content, with less help and less pay? Papper says yes, because those extra newscasts starting up are putting a strain on more than just you. Stations are feeling the pinch, and will have to plug the holes, because cutting staff while adding newscasts is not a long term solution. So where are the “relief” hires? “That’s exactly what took place in 2011, and (is) substantially taking place in 2012,” according to Papper. Stations are starting to hire more. So what can you do to make yourself especially marketable in the meantime? Keep dabbling in new media. That will make you stand out, and possibly help you command more cash. Papper’s closing thought for you and me? “New media skills, really can help you stay employed. Part of keeping your job is to move with time.”

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Thank you to Bob Papper. He has put together the salary survey for 19 years. He is a professor, and chairs the Department of Journalism, Media Studies, and Public Relations at Hofstra University. He also is a former producer and news manager.