The anchors don’t have any chemistry, can a producer fix it?

This can be a complex problem, that everyone involved needs to help fix.  Truthfully, the bulk of the repair is often placed on the shoulders of the producer.  When you watch a newscast and the anchors just don’t seem to relate to each other, there are ways around to ease the tension.

Creating chemistry

  • One anchor begins, where the other leaves off
  • Talk through chat opportunities
  • Play on anchor’s interests

Again, this article is from a producing perspective.  Anchors, we will talk about how you can build camaraderie later.  Let’s begin by helping anchors play off of each other, through scripting.  These are tried and true techniques to showcase the anchors together in a way that you can control.  The techniques incorporate two shots.  Traditionally producers are taught to use two shots at the beginning of blocks, to start off teases, and to pitch to weather and sports.  The use of a two shot is so much more important though.  It provides a conversational bridge when subjects are related.  To really boil it down, you can use a two shot to build your team when switching from the tag of one story, to the intro of the next.  It shows the anchors working together.  This requires conversational writing.  (read “So Cliché” and “Rule the Word” to make sure you are doing all you can to write like people talk)  Here’s a scenario with anchors “JOHN” and “BETTY” to make it clear:

(JOHN/1 SHOT-TAG)

YOU HAVE UNTIL DECEMBER 2013 TO APPLY FOR THE NEW GOVERNMENT REFINANCE PROGRAM.

(JOHN/TURN TO TWO SHOT)

WE ASKED AROUND TODAY AND A LOT OF HOMEOWNERS ARE REALLY CONF– USED ABOUT HOW TO APPLY.

(BETTY/STILL ON TWO SHOT)

AND WHO TO APPLY WITH.

AFTER ALL… THE GOVERNMENT DOESN’T HAVE A SET OFFICE FOR REFINANCING YOUR HO– USE.

(BETTY/TURN TO DOUBLE BOX)

SO TODAY JOE SCHMO CHECKED… TO MAKE SURE YOU WOULD KNOW WHERE TO GO AND WHAT TO BRING.

JOE IS IT A CONFUSING PROCESS?

This copy provides a mini, controlled conversation between the anchors.  The anchors quickly transition to the next part of the story, there is an opportunity for limited ad lib (when the anchor says government doesn’t have a set office for refinancing your house, the other anchor’s mic can be up so he/she could say, on the fly, something like ”it sure doesn’t”) and the anchors  are working together to get the answers viewers want.  I often used two shot transitions like this to build team.  Then, I single anchor pitched to weather or sports more often.  Those two anchor pitches to weather and sports almost always appear forced.  You have to do one token 3 shot pitch to build team somewhere.  But that doesn’t mean do it every time you take weather, especially in an hour long newscast.

When you do have opportunities to chat to build team (like the pitch to weather) ask the anchors to plan it out for you.  Have whomever actually pitches to weather go to the meteorologist to ask about what’s first in the forecast.  Yes, it is easier for you to just throw a line in, since you talk with the weather person anyway.  But the point is to help the anchors build relationships.  The hope is that going in to ask that question before the newscast will lead to a conversation so the anchors continue to find ways to relate to each other.

Here’s another technique to help with chat:  I used to write only the words “ad lib” in at least one tag per newscast (usually on a lighter story) to force the anchors to talk to each other and come up with a plan for chat somewhere in the show, other than weather and sports.  I made sure the anchors looked at that script well before the show.  The rest was up to the anchors to hash out.  If I had awesome video, I would take a two shot coming out, with at most a factoid in there, so the two anchors would have to talk to each other.  This often helped break the ice a bit.

It can be also very effective to have one anchor read a story about a subject the other anchor really likes.  Then you go to a two shot at the very end of the tag.  It can make for a great ad lib opportunity.  I had an anchor that loved Halle Berry.  (Anytime he said her name he would actually blush!)  So sometimes I had the other anchor read the story about Halle Berry, then say the last line of the tag on a two shot.  I did that just so we could catch the other anchor blushing a bit.  Even if they didn’t ad lib, the look between them was priceless!  His co-anchor would smile and roll her eyes as he blushed.  It was a very human, relatable moment.  This is another reason why it is important to learn about your anchors and their personal interests (see “How to get inside your anchors heads and write in their voices”).

The most important thing to keep in mind when trying to create chemistry, is keeping the moments of interaction brief.  Again, that doesn’t mean avoiding two shots.  It means using two shots more as a transition in the middle of news blocks, and less as a way to chat and possibly fill time in places like weather and sports.  As the anchors get used to playing off each other, the chemistry often starts to jell.  You just have to give it time and some gentle nudges.

 

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Shine Bright: How anchors can gain respect and allies with the news staff.

may be the managers of shows, but anchors are viewed as the leaders.  How you carry yourself and treat those around you carries a tremendous amount of weight.  When I started in the business a lot of anchors could be condescending and made it clear they had it better (and were better)  than anyone else.  That changed over the years as more people wanted to get TV jobs, the trend became having younger anchors on television, then the economy crashed.  Salaries for anchors went down.  Now anchors are not considered the “gods of the newsroom” as much anymore on many levels.  But, anchors, do not underestimate your influence.

Over the years I watched many extremely talented anchors roll up their sleeves and take on more and more responsibilities.  Now promoting the station through social media is a huge task.  Many anchors work with local newspapers, magazines and/or radio stations to increase the station’s exposure.  Anchors are truly taking on more than a figurative leadership role.  They truly are out there every day working their tails off to prove their station is worth watching.

With that kind of pressure, can come hot tempers.  I saw an increase in frustrated anchors complaining on set about bad writing, a bad camera cue, even openly criticizing management during commercial breaks.  Some anchors started coming into work late because they didn’t appreciate the longer hours.  Some snuck out for long meal breaks bragging management is too disorganized to notice.  Quick heads up: Management hears!  Your coworkers are the ones turning you in.  There is a growing desire to see everyone working hard for their paychecks.  And this might surprise you, but anchors are often held in the same regard as management itself.  Sometimes the expectation for anchors is not fair.  There are elements to the performance part of their jobs other news positions cannot relate to.  Still, acting like a diva in these economic times would be the worst thing for an anchor right now.

So how do you win over the news staff without burning yourself out before you step on the set?  The top thing, cheerlead.  Remember, leaders are the people you come to for advice and support.  Be the supportive ear as much as you can for the entire staff.

This may sound silly, but it is very effective.  Show appreciation with simple gestures like an email saying “Thanks for the hard work this week.” when you know everyone really went through the grinder.   If a reporter did a great job on a story, send a quick text complimenting the work.   At the end of a sweeps period, that was intense, bring in donuts.  Treats like food go a long way toward winning friends and influencing news people.  These gestures are so rare, they are really relished.   It shows you understand everyone grinds all day and you appreciate their blood, sweat and tears.  Remember, you are often lumped in as a type of management by the staff.  It comes with the leadership element of your job.

Finally avoid the long breaks and coming in late for the weekend shift because you think management won’t know anyway.   Get to work a few minutes early, smile on your face and be excited about the day.  If you hear grumbling remind everyone things will work out.  This kind of role model is rare in news.  It is needed.  You will win allies.  Maybe a whole newsroom’s worth all watching your back in return.

 

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The sky is falling, everyone stay calm! How to take control when everyone else is losing it.

Recently, we published an article called Your Producer Voice written by an anchor to explain how crucial it is for producers to stay calm in the booth, especially when talking in IFBs.  Anchors simply need producers to calmly explain what needs to happen during newscasts, so the anchor can calmly execute the plan on live television. Problem is, many producers really struggle with how to stay calm when things are falling apart and/or the boss is breathing down your neck.

So here’s how to control your voice, even when you are not in control.

  • Have a plan
  • Boil the plan down
  • Restrict who is in your booth
  • Trust your director

You cannot walk into the booth for a newscast without a plan, period.  Yes, things will blow up even if you have plan.  No, your plan cannot be to just watch the rundown play out and hope you time the show correctly.  When I say you must have a plan, I mean you have scenarios in your head to fix many common issues.  These include, reporters not making slot, a reporter not turning in scripts and their   live shot dying, the computer freezing up and your video doesn’t roll, the meteorologist running long, expert interview and/or reporter doesn’t get into position for newsroom shot in time.  As a producer you are paid to know what potential pitfalls you will face each day.  The ones listed above are super common.  When you are calm, think of go to plans for these scenarios, so if one happens you have an automatic fix.

Now let’s talk breakers during the show.  Breaking news is even a bit formulaic when you really think about it.  You will execute one of these scenarios:

1) Breaker information comes in, anchor reads copy (or adlibs-if that’s person’s strength) and you will move on.

2)  Breaker information comes in with a graphic, anchor will voice over.

3) Breaker is live picture anchor voices over.

4) Breaker is live shot, anchor pitches to live crew.

5) Breaker is reporter live with vo or vosot, anchor pitches, reporter voices over the video and possibly pitches to sound.

Have dummy scripts for these scenarios that your studio crew is familiar with.  I am not saying you have to format everything.  If your anchors are great ad libbers, you would put a few facts in the script for prompter if you want (see See It Rather Than Say It, remember anchors are often primarily visual and need to see what’s going on).  The point is, make it crystal clear how you will format these scenarios so you aren’t getting questions like, “Now should I start the pitch, then let so and so take it from there?” “Will there be double boxes and an animation?” This is crucial if you are a new producer learning the ropes at a station. Do not mess with 2 anchor pitches and creative ways to wrap up the coverage.  Keep it simple and make sure your director and anchors know your plan before there is breaking news to deal with.  The dummy scripts help.  These “go to” formatting scripts eliminate most of the questions the anchors, director and production crew would have.  This is part of learning what your crews needs are so you can execute quickly.  The more you all understand each other, the more you, as the producer, will eventually be able to change things up.  Whenever I started a new producing job, I did these type of backup scripts initially so my studio crew knew my expectations. (see Right Hand Meet Your Left.)

Having clear cut breaking news templates your studio crew can count on is the first part of boiling down your plan.  Now let’s talk about how you will deliver the message.  You need to know exactly what you are going to say to your anchors and director before you say it.  You need a clear cut order of who you will tell first.  As a rule of thumb, the director is told first so she/he can do what is needed to get the information on the air.  This is especially true if you are taking a graphic or a live shot.  The director will need to talk with several people to pull this off cleanly on air.  Now you will run into issues with the production crew “tipping off” your anchors unless you make it crystal clear to your director that only you tell anchors about breakers.  The studio crew is not trying to screw you.  They often just get anxious.  Let the director take ownership of them, and make sure they know you are the only one talking to the anchors about a new breaker.

When you tell your anchor, make sure he/she isn’t reading copy at the time unless it is so huge, that it absolutely cannot wait.  Anchors need to concentrate while on the air.  During commercial breaks they are trying to read ahead, get their bearings, and pump up their energy for the next block.  Every word you say to them counts.  Do not use throwaways.  Your goal is to give them 1 sentence commands when making changes.  Examples for common issues are: “Wx long, wrap quick,” “Wrong vid, apologize,” “Shot died, stretch.” “Video not coming.” “Go to teases (page number) now.” You can get into the why in the discrep meeting after the show.  After these breakers and last minute changes happen, have conversations in debrief meetings (see Anchor’s Away: How to Handle A Combative Anchor. ) so these key players know how you think.  This also helps you see if you are giving them information effectively and succinctly.

The next piece of advice can sometimes be tricky, but will make a world of difference for you to stay calm and in control in the booth.  I had a rule from my second producing job on, that no one came into “my booth” (yes I did phrase it that way) except one immediate supervisor.  If my supervisor was a screamer, I went to the ND and said someone else would have to come in or that supervisor had to call me in the booth only.  No more in the booth privileges.  Yes, I occasionally ticked off a manager for a short time.  Then a big breaker came and the show executed smoothly, and I got what I wanted.  I also threw people out of “my booth” if they were interrupting.  I had a production manager that hated me for it at one station.  Too bad!  The newscast comes first.  That was my mantra and you can tell from my writing I did not compromise on this.  Most well run newsrooms have this rule in place already.  If you are in a newsroom where multiple managers wander into the booth during shows all the time, ask the ND if you can have one designated manager coming in or at least a rule where only one manager at a time comes in so you can focus.  When managers come into the booth, the production crew defers to the manager, and it makes it much harder for you and the director to execute quick commands.  Most managers will understand this and that this request isn’t just you being a control freak.  Your director needs the number of people in the booth limited as well.  People tend to bug the director even more than you when, frankly, the director is busier than you are during most of the newscast.  Your director will appreciate you making this request as well.

Trusting your director is also a key element to staying calm in the booth.  Many times I had managers coming in during huge breakers and fighting about what live picture to take or various philosophical issues.  I would try and ignore, but often wound up caught in the middle, before I could send them into the hallway to have their debates.  In these cases time and time again my director took over and saved the newscast.  I trusted my director to know how I would phrase things like “go to break,” or “live pic next” and I let the director run with it.  I had to.  My bosses got in the way.  Trusting your director also is a benefit when you are dealing with smaller level changes like floating a story or popping in a quick breaker.  My rule of thumb again was tell the director first, then let him/her tell the production crew while I told the anchors.  This means I used my headset to talk to director only a lot.  Calm voice, to help the other calm leader in the room take control as well.  Too often I saw producers feel the need to use the “all call” button for every change in the newscast.  This button should only be for huge breakers where you have to get on the air immediately.  And you should have conversations ahead of time so everyone knows if you use “all call,” it’s a big deal, no questions asked.

If you still think that anchors or directors are whiney about you, the producer, staying calm and in control, consider this:  How many news people have you seen lose their cool during crisis situations in the newsroom or in the field?  Do you respect those people?  Chances are you don’t.  Losing your temper is a sign you are in over your head and you will lose respect.  You will get people on the news and production staff questioning everything you try and do during a live newscast.  You must lead authoritatively during a live show.  When you make mistakes, and we all do, take ownership and keep calm.  You will win over a staff of people who will count on your calm direction, when the sky is falling.

 

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The live shot died and there’s nowhere to go!

I recently saw a producer tweeting about his frustration over this predicament.  A reporter on a live shot didn’t call in scripts, then, the live shot died.  That means no backup.  The anchors do not have a little information to draw from and then move on.  So they are stuck saying: “Sorry about the technical difficulty.  We’ll get back to so and so when we can.”  Losing a live shot and having to do a mea culpa is a big deal.  Viewers do not like waiting for something they were promised and then not getting it.  Think about it, neither do you.  It is so easy to hit the remote and never look back.

For this reason many stations have policies that require reporters to turn in complete scripts to the producer before the newscast airs.  This means actual written copy for their live standups.  With Smart Phones, laptops and remote access this should be easy.  But some shops still do not have the technology synched up.

In every station where I worked several reporters fought this tooth and nail.  If you want to get on a producer’s bad side, this is the way to do it.  In a breaking news situation everyone understands reporters are just trying to make air.  Producers gladly take the risk and go to you without a script.  But when you are just doing day-to-day news, providing your script should be doable in some form.  I used four techniques as a producer to eliminate the problem of not getting them.

Getting reporter backup scripts

  • Email script for copy paste or transcription
  • Backup vo/sot required
  • AP writes backup from earlier show
  • Staggered script deadlines

In some stations where I worked the reporters were turning two packages on two different subjects every day.  If they could not just write in the rundown, I would give them the option to email me the approved script so I, or my AP, could move it over.  I understood every second counted for these reporters.  They can’t help if the technology was such that there was no way to write directly into the rundown.

In cases where the reporter had one package a day, I required a backup vo/sot be written and sent to my AP.  That way if the package didn’t make it, or we had to push it aside for a breaker, we had something to go to.  For my feisty reporters that didn’t appreciate being asked to do that, I had the nightside producer or morning show producer call and request a vo/sot.  The reporter wanted to get home and would usually write it up quickly.  The other producer got a vo/sot they may or may not ever use and I got a backup!

If the reporter is turning several packages, he/she is legitimately too swamped to turn in backups for producers.  In that case I had my AP write backups from earlier newscasts, just in case.

Finally, if reporters were willing to send in backups, I was willing to be more flexible on feed deadlines.  I would stagger when pkgs were due, then let the reporter voice before turning in a final approved script and/or vosot backups.  I wanted to give reporters more breathing room and a chance to focus on their  packages.

Reporters, if you really want to befriend a producer, provide your live scripts every day.  If the technology makes this nearly impossible, then at least call into the producer or AP with a sound bite so they can try to write a backup.  You will make a loyal ally.  Scripts and potential backups are in the best interest of the show and everyone’s credibility.

 

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