Honing Skills – Page 13 – Survive Your Job In Television News

Is there such a thing as… too in your face?

“60 Minutes” and later tabloid journalism began the push for ”in your face” confrontations between a reporter and a person considered caught red handed. Now it is the norm for investigative reporters to use ambush interviews after laying out tons of evidence against a company or person who may have crossed the line. Don’t get us wrong, these interviews can be very effective in this type of package. What’s interesting is how the concept is bleeding over into everyday news coverage more and more.

Case in point, the Casey Anthony trial down in Orlando. We won’t spell out the details of the case because everyone in the news biz has some idea of the trial and surrounding media circus. We are taking a closer look at recent headlines about an interesting walk shot into the courthouse with reporters, photojournalists, and attorneys. In case you missed it, watch the video courtesy of WESH TV and the Orlando Sentinel. “Courthouse Confrontation” Make sure you let the video play out all the way to the end. There is a lull, but in the end it gets interesting again.

Now look at some of the headlines on the internet after the walk shot you just watched. The Orlando Sentinel called it “ A Bizarre situation with reporters…” The Florida News Center headline read, “Anthony attorneys are annoyed by Orlando media.” Now consider the News Blues headline, “Orlando reporter harasses Casey Anthony attorney.” See a common link? In all of these headlines, the sympathy characters were the attorneys, not the journalists.

Now, let’s consider why fellow TV journalists should care that the reporter gets little love in the coverage of the walk. It’s an example that shows when there are confrontations, the public tends to sympathize with anyone but the journalist. Yes, there are some exceptions especially in investigative reporting. But, remember, we are talking about general news coverage here. The reporter is described as the aggressor and gets less sympathy in coverage of a situation like this.

Partner this with the fact that, increasingly, news managers are trying to differentiate coverage by “being more aggressive” and you have an entirely new set of ethical issues to consider. There’s also the matter of there now being so many cameras around that your actions can easily go viral on the internet. The incident we just linked you to above did, and quickly too.

So here’s what you need to consider when you get into an intense situation.

What is your stations news philosophy?
How far is too far? (i.e. – What is management’s threshold?)
Will you be typecast? (Will it hurt your professional image?)

Your station’s news philosophy must come first because it is the best gage you will get on how far you can take questioning and still have management’s backing. Some newsrooms are very against confrontational interviews. Some thrive on them. News philosophy also determines how you phrase everything you say. For example, some stations encourage the use of slang to try and relate to the viewer. Some are completely opposed to it and would be horrified if a reporter used a word like “jerk” in this type of setting. Some want action no matter what. They want you to yell. Others define that as highly unprofessional.

Which leads to our next point: You need a clue as to management’s threshold. Managers cannot and will not give you black and white answers about this type of situation for legal reasons. You can get good reads though, by discussing scenarios ahead of time with a boss. The video of this reporter covering the Anthony trial can also be a discussion point with a manager. Ask your managers what they think of the situation and try to talk it out.

Take another look at the video of this walk scene and consider your personal reaction to it. This is a good opportunity to gut check whehter you are being true to your view of what being a journalist is all about. In this day and age, you have to worry as much about the next possible boss reacting as you do your current news director. There is so much turnover, you need to be true to yourself in these situations. Many times I saw reporters act in a way that seemed very unlike their journalistic style. When I would talk with them later, I got the same answer each time: “I thought that’s what the ND wanted me to do.” Most ND’s will push you and tell you to be “aggressive.” Most bosses also understand that “aggressive” for one type of person is different than for another. Remain true to your heart and your carefully cultivated professional persona. You do not want video of your out of character attempt to impress the ND, to go viral on the internet. It will live forever in the digital world and may come back to bite you one day with another ND. Even if only the other stations in town see you doing an ambush type interview, this is a small biz. The other ND’s in town will soon know how you act in the field. Often ND’s considering hiring you, call your competition to learn more about you and see if you are a commodity. Keep that in mind. You are trying to impress all the ND’s in town every day. The only way to do that and not go crazy with stress is to stay true to your personal limits on what’s acceptable. You do not want to be typecast as something you are not.

One final thought: if something like this happens to you in the field, call your immediate manager right away. This is very important. You want to give management time to come up with a reaction before they start getting calls. We suggest calling your boss even if you aren’t the TV station directly involved. Just witnessing and recording the whole thing, could mean your ND will get a phone call. The last thing you want is your ND or GM getting blindsided, by something you knew about, then having to “save face” for you and your station because of an ambush style interview, no matter how common they’ve become.

Storytelling on a dime.

You hear it all the time. Reporters and photographers say something to the effect of: “Storytelling is great and all, but I’ve got too much to do and I don’t have time for that stuff.” And while I understand where those comments come from, I don’t buy it. TV news today is filled with more deadlines and “side work” than ever before. Often your day starts with: “Welcome to work, now get out the door we have a story we need you live on at noon.” You knock that out and then it’s on to your “real” one or two stories for the evening shows. Then there are the standup teases, vo/sot’s and versions of your story(ies) for your station’s website. Most of us also, blog, tweet, and possibly take some still shots for the website. No doubt it’s a LOT of work! But I promise you, storytelling does not have to add extra work to that pile. It really is easy to pump out good storytelling “on a dime!” It’s just a matter of shifting your way of thinking.

Typically, the toughest stories to get your storytelling mindset right, are the so-called “boring newspaper” stories. These are the stories where you have to interview some sort of “official” and, because of deadline demands, no one else. So, how do you “tell a story” when all you have is an official and their boring “officialese?” First off, while the photog is setting up for the interview, talk with the interviewee about anything but the story you are covering. Take a look around the office if that’s where you are talking. Often, you can find some great tips into who this person really is in “real life.” When you find something, chat him/her up about it. I remember one recent interview where I thought I was dead in this respect. The guy was nice enough but not the most personable and clearly not comfortable about being interviewed on camera. Then I noticed a photo of him with one of the most well-known politicians of the last quarter century. It turns out that he once did security work at a very high level. I asked him about it and it eventually led to some common ground between us. That little nugget helped immensely. First, it loosened him up for the interview and allowed me to pull some bites out of him that had a little personality. Secondly, it gave me a way to make this “official” more of a “real person.” I started the piece by talking about how this man had once protected some of the powerful people in the country, but now helps offer a different kind of protection for this small town. His past really did not have squat to do with the story of the day, but it gave me a way to turn this guy into a “character” in our story. When you can do that, you give viewers a reason to see that person as more than just some “official.” You have them interested in watching. Remember, good stories have characters. Turn your subjects into characters, not just officials who give you sound bites.

Nat sound is another area where you CAN add to your story without a ton of extra effort. It comes down to this: Shoot (and use) just about anything that makes sound to give your stories some life. Seriously use just about anything. Nat sound that is integral and directly related to your story (the power saws in a story about construction or crackling flames in a spot news fire story) are always the best. But that kind of sound is not always there. If it’s not, look around and try to find something else. The idea behind nat sound is getting people engaged in your story. Read any study or talk to any consultant about what people are doing when the news is on their TV. They are normally doing everything but “watching.” In the morning they are making breakfast, getting dressed for work or getting the kids ready for school. The TV is on, but it may as well be video wallpaper. So, your job is to give them a reason to stop what they’re doing, turn around and watch. Nat sound is a way to do that. Say you’re on that story about construction. But, in the time you’ve been given to shoot it, the crew is on a lunch break. You are stuck right? Nope, you can overcome. Look around, are there people getting in and out of cars (car door sound)? Maybe there’s a fire truck or ambulance going by with a siren on. Sometimes using seemingly unrelated nat sound is just the trick. Think about it. You’re at home with the news on but aren’t sitting and watching. You know the reporter is talking about construction and all of a sudden you hear a siren! What the…? You are probably going to turn around to see why. This is why you shoot and try to use any nat sound you can get. You want to make viewers turn around and pay close attention. Again, it’s really not any extra work. But it will add immeasurably to the quality of your stories.

When it comes to writing, try to use a piece of that nat sound off the top. Failing that, make sure you start by establishing the character you’ve easily uncovered using the tips above. Fill in the middle with the meat of the story you’ve been assigned. Then end it with another tidbit that makes your subject a “real person.”

All stories have a few basic things in common. They have a beginning, a middle and an end. They also have characters. Shoot and write with these things in mind and you cannot go wrong. Turn these things into habits and suddenly your “reports” turn into “stories” and your work begins to stand out from all the “Just the facts, Jack!”, boring, information presenters. Quickly you will establish yourself as a “storyteller.” Your producers, EP’s and News Director will appreciate you more and your resume reel will become stronger and more marketable. Suddenly the next chapter in your personal, career story becomes much more interesting with minimal investment from a little storytelling on a dime!

Help! I’m in over my head.

This can be hard to admit, but it happens to everyone. Cold sweats, waking up dreaming of your live shot or newscast crashing are all part of the gig. Getting chewed because you cannot complete all of your work happens, especially with more stations lumping on extra packages or making people one man band.

Now let’s talk survival skills. First, understand there is little to no training in newsrooms anymore. It simply does not happen in the majority of cases. Every shop is understaffed and half the workers are also in over their heads. Many managers are drowning and lost too. By the way, this is supposed to make you feel better. That’s because these journalists are surviving and so will you.

Here’s what to do. Find the go to person who gets the work done every day with little trouble and become a buddy. Find out how the person does it and figure out how to do it yourself. If you don’t feel comfortable simply asking, then hook up with others in the know. For example, if it’s a reporter who you’re trying to figure out, request to work with that person’s favorite photographer. Then pick the photog’s brain. Look online at the reporter’s past stories and look for patterns. If a producer is your target, ask the newscast director what this person does to make script printing deadline or create killer teases. Let’s say your writing stinks. Don’t worry, this is common. Figure out who the best writer is in the shop. It’s easy to do. Just listen to the anchors dish with each other, you will learn who it is quickly. Once you do, start printing out this person’s scripts and look for common threads. Then you can mimic the style.

There also is usually a manager that stays very calm in crisis. That person will often give you advice if you just sit down and ask. Managers are not all out to get you. Replacing staff all the time is a pain and most would prefer not to deal with it. It’s easier for them to do some training. But you need to ask the right manager. The news director is next to never the smart choice. Often it is an executive producer or managing editor. They are still in the trenches so they can still relate to what you are struggling with. Once you identify the right person, ask for a critique of your work. The manager will probably be thrilled you actually want to improve and talk your ear off. They also tend to dish about their favorites in the shop. Now you have a new set of names to watch and mimic. Best of all, you will gain an advocate in management because you are not whining about how hard the job is, you are asking to grow.

How to generate story ideas when you are swamped

Journalists are constantly told to source build and break stories. Problem is, in many shops you are given two packages a day and have no time to work the phones and source build. That’s what you think, but it really is possible. There are ways to generate fresh story ideas that do not take a ton of time. You also can source build. It will take some of your too precious free time. But the payoff is making you more valuable to the station.

So how do you come up with interesting stories when you have next to no time? Here are some ideas to get you started.

First, some help for reporters. Try and “befriend” one person a day while covering the news. This could be the secretary you have to stare at while waiting for an interview, the officer telling you to wait behind the yellow tape, even the restaurant manager at a local dive where you bought a sandwich. Ask them about themselves and hand out a business card. Make sure you get their card too. A few days later, send a quick email saying you really enjoyed your conversation. If you learn the person loves a football team or has kids that like to play sports send email links to interesting stories every once in a while. Bottom line: Build a connection. If you have time to write an update on Facebook, you have time to send a quick link to these new potential sources.

Set up a Twitter account and use it. When we say use it, we don’t mean throwing up a meaningless self-serving plug for the story you are reporting on that very day. Throw up a comment about something interesting you read about. Mix up the comments so you are engaging to follow. Give snippets of what it’s like to be a TV journalist each day. But keep it positive. Remember, employers and potential employers often research Twitter and Facebook accounts. For example, don’t gripe about how much you “hate” your assignment to babysit a “dumb” police standoff. But do mention that your feet sure do hurt after waiting two hours for the standoff to end. The first makes you seem look childish, petty and unprofessional. The second, however, makes you look real and is something your followers can identify with. Twitter is an amazing resource most people are not using correctly. It is a chance to tap directly into what people are thinking about each day and what they want to learn more about. You will gain a following and, eventually, you’ll also start getting interesting tips. The key to Twitter is creating a human connection not another shameless, weak marketing ploy that just ticks people off. People on Twitter tend to obsess about being in the know, right now. You will lock them in if you make them realize they can literally be your eyes and ears and that their ideas may actually make it on the news.

Next, contact the Better Business Bureau and county or state run groups that help small businesses get off the ground. Let these organizations know you are building a list of experts. This can help you when you are suddenly asked for an out of the box story on damage prevention during bad weather or the latest housing or computer scam. These businesses need publicity and cannot, generally, afford to buy ads. But they can afford to send you a quick email pitching ideas once in a while.

Look at blogs on local newspaper websites. People go off on interesting things that sometimes turn into colorful television. How about the guy with the American flag that is too big for the homeowner’s association by-laws? Many of these kinds of stories turn up first in these blogs.

Now let’s talk about generating interesting stories if you are a producer. Yes, it’s hard to source build when you never even leave the newsroom for lunch. So use the computer to get ideas. Search for blogs and groups online that target your key audience. Then browse them several times a week for fresh information. These groups constantly dish. Also keep your ears open when you go to the gym, pick the kids up at daycare or stand in line at the grocery store. You will hear what people are concerned about. These tidbits can turn into interesting stories that you can “produce up” in your newscast. Also look at the hottest video of the day online, then try and come up with a local spin. A Twitter account can be a great asset for you as well. Build your following in the same way we just laid out for reporters.

Finally check out what other stations around the country are covering. Go to a few station websites in areas nearby and see what they’ve played up. Often you can at least find a consumer story with universal appeal.