Survival Kit – Page 26 – Survive Your Job In Television News

So Cliché! How to avoid overused phrases

We all have news wording that makes our skin crawl: “area residents,” “alleged” and “budget woes” to name a few. Recently on Twitter a group of us started listing phrases that make us cringe. Then one producer tweeted, “What do you use instead?” Great question and we’re going to give you some answers.

First we need to discuss why these phrases come up so you can better understand how to avoid them. In seminars you are taught that these phrases are formal language and not written for the ear. That’s often true. It can be hard to write on a computer screen and imagine the words actually coming out of someone’s mouth. There’s more behind writers using these so called “crutch phrases” though. Because they are used so often, they have become a sort of news slang. They seem dependable when you write. In fact it almost becomes expected that you will write this way. Take music for example. Thanks, in part, to tons of country and rock songs the term “ain’t” is now in the dictionary. Think about it. If you start singing songs in your head, it won’t take long to come across one with “ain’t” in the lyrics. Many of the songs have amazing phrases, cadence and messages. Yet the lyricist throws in “ain’t?” It seems likes “ain’t” is expected in a song. Now consider news copy. The clichés we’re talking about are news writers versions of “ain’t.” They are slang terms that some writers use as crutches because they hear them all the time. Where? In newsrooms, all day long. Ask a reporter for a headline as he/she runs to a fire. Chances are you will be told fire is at such and such address and “completely destroyed” the building. We simply use these terms all the time. But that does not mean they should end up in our news copy.

Writers (and by that we mean everyone who writes: anchors, producers, associate producers, reporters even assignment editors) also use these phrases because they are writing in a hurry. When you are slamming information into the assignment file or into a script just to get the show done, you are going to use terms you are most familiar with. That’s how the mind works. You might call it: “News slang under duress.” Then a writer comes along for the next retread and ends up not comfortable with the story. He/she clings to the news slang already in the script to avoid possibly changing the meaning of the copy. Now you see how the cycle repeats over and over.

So how do you break the cycle of “news slang under duress?” Discipline. It begins with you printing out the news copy you write once every week and reading it over at home when you are more relaxed. Have your highlighter ready and mark your “crutch phrases.” Then work to eliminate them one at a time from all of your writing. Write the “crutch phrase” on a notecard, then write three alternate types of wording. Post the notecard somewhere on your desk at work. That way, when you are slamming, you have quick options to avoid the clichés.

Many of the worst news clichés are easily avoided when deleting one word: “completely destroyed” becomes “destroyed.” “Clouds of uncertainty” becomes uncertain. “Brutal murder” is “murder.” Most of this “news speak” is used while trying to provide an image. “Clouds of uncertainty,” “brandishing a firearm,” “budget ax,” “hanging in the balance,” even “hit the nail on the head,” all put pictures in your mind. These terms are not how you provide images in TV news. You have video to provide the images. Moving pictures are what separate us from newspapers and radio. Remember when “writing for the ear” as consultants say, you are also writing to, or complimenting, the video. (We explain how to write to video more in depth in Can you picture it article.) Your words do not need to put images in a person’s mind. Again, this is not radio or the newspaper. Your words need to get someone to look at the TV screen to see the images you are showing. Your words also provide perspective.

Providing perspective means you need to understand what you are writing about. I saw this repeatedly as a producer and an EP. If the writer, be it a reporter, assignment editor, anchor, producer or associate producer did not understand the content, the copy became cliché. When we are uncomfortable, we cling to crutches. If you are unclear in understanding the story, you must ask for information before writing it.

Now let’s address the comment from the producer on Twitter asking what alternates to use for the crutch phrases. Since writing for television news is always under duress, we at survivetvnewsjobs.com has posted alternatives in an extensive list. (Cliché list) Here’s to making sure all of our copy isn’t “so cliché!”

The Weather Authority: Common links between incredible TV meteorologists

My career began covering a major flood. I was a one man band, standing knee deep in floodwater, sandbagging in between shooting packages. I also learned how the power of video combined with a knowledgeable meteorologist can captivate audiences.

Then, through the years, came tornadoes and hurricanes and massive snow and ice storms. I produced newscasts through it all watching, and when I could, helping meteorologists explain what happened. Over the years I worked with some big names in the biz. They all had several characteristics in common that made them among the best at what they do:

An unending hunger to learn more about the area in which they worked
Great talent for boiling down conditions and clearly explaining impact
The ability to make weather coverage interesting even when the skies are sunny and clear
A drive to improve each day
Lots of volunteer work in their community

The thing that struck me the most watching these incredible meteorologists over the years was their unending hunger to learn more about the area they covered. These meteorologists were always looking over maps from past to present, researching and looking for trends and coordinating with the local weather service. They never tired of looking for a new nugget of information about the area.

When severe weather struck, these meteorologists could boil down what was happening in clear terms. They explained what was happening without using a lot of extra adjectives. They didn’t pass judgment on a storm’s potential impact. In other words, they didn’t say things like “this is going to be a scary one folks.” They would just say, “Now is the time to take cover. Bring your TV or turn on a radio if you can. We will tell you when it is safe.” These meteorologists knew which schools were on spring break, or when kids would be at a bus stop for each section of the DMA. They were walking encyclopedias of the outdoor recreation areas, even able to casually mention specific places to take cover. They could talk about how deep a mark you needed to claim hail damage on insurance and other little tidbits you needed to know. They truly came across as a friend and confidant that would never lead you astray.

I truly enjoyed working with these meteorologists on sunny days. They still made their weathercasts interesting with those tidbits of information. They educated on cloud types, topography, or what local weather watchers might find interesting in the coming days. You learned a little something every time they spoke. These true experts made weather teases easy to write. Most were also not in it for the “face time.” If there wasn’t much to say and no interesting weather video to discuss, they came to me saying “let’s cut back the time.”

The most interesting trend I noticed over the years though, was how they took sunny days to work on their on-air performances. One would come sit with me to talk about how I wrote news copy and why I used certain phrases. Many would review tape of recent severe weather and critique themselves. (to learn how and why to do this check out our previous article: “Humble pie; why a slice of self-examination can change your career”) Sometimes I was called into the weather center to discuss what we could have done better. We would sit and brainstorm and make plans to implement before the next storm hit. These meteorologists truly managed all aspects of weather coverage.

Finally, these meteorologists all had an intense sense of community. They truly felt like civil servants to the families that watched them. Many routinely went to schools to give talks and volunteered at various charities. Their commitment to the community was inspiring. On the days that severe weather struck, the example they set made us all want to perform even better at our jobs. We did not want to let these weather experts down. They set a standard that guaranteed your newscast would be worth watching.

Step out of the box, will you?

It’s a phrase that makes many journalists cringe and roll their eyes: “People, we need to think out of the box.” What does that mean?

Well, it means don’t pitch the same story ideas over and over. It means the station wants more than police blotter stories. It also often means news management is getting creative to attract specific audiences. This is an opportunity to have fun at work again if you know a key secret. The best TV stories focus on three things: Real people with compelling video and audio.

When management starts talking about thinking “out of the box,” you need to start presenting ideas in a visual way. Describe your story idea by explaining your first shot in it. Another way to pitch is with the “character” you will showcase. Thinking “out of the box” is a catch phrase for asking journalists to put a human element into a story.

Here’s how to execute “out of the box” for different news philosophies: If you work in an “action news” shop, managers want to see reporters and anchors interacting with the news in a more visual way. Add more sequences and nat sound. Look for a person or interesting business to focus on for a different twist to a news of the day story. Producers should include more interesting anchor tags with information from the anchor to make them appear more of an expert rather than just a reader. Add cool opens to blocks with video and nat sound. Replay cool video in slow motion.

If you work in a “big J” type shop, do what you can to showcase how news headlines impact real people. Write in a more conversational way. Look for interesting characters.

If you work in a headline news type shop where you normally just chase breaking news, play up any interesting video. Let some emotional sound bites “breathe” more than you usually would.

“Out of the box” also means thinking beyond putting stories only on television screens. More and more shops want to see you pitching ideas that also have life in social media or at the very least the station web page. It really is just another way to establish human connections. The only difference is making the story more accessible for people to react. That doesn’t just mean creating a blog for people to sound off. This can be an opportunity to empower with links to associated groups and content. It just depends on the station’s philosophy how far you will go online.

The best part about being told to step “out of the box” is that your news management team is thinking beyond old fashioned TV journalism. It is looking for ways to integrate technology with storytelling and to redefine news coverage. This is an opportunity for you to get really creative and carve a niche for yourself not only within the station, but in the industry. So go ahead, think “out of the box.”

Why photographers are a reporter’s best friend.

Chinese philosopher Mencius said: “Friendship is one mind in two bodies.” This is the basis of why I tell young and/or inexperienced reporters that their best “friends” in a newsroom should be the photographers they work closely with every day. Being of “one mind” about the stories you tell on a daily basis is the difference between below-average to average TV news stories and great, memorable storytelling that gets viewers to pay attention and your work noticed.

Whenever I move into a new newsroom, the first thing I do is take inventory of the photography staff. Who’s good? Who’s average? Who’s motivated? Who’s not? And most importantly… who gets “it?” Do you know what I mean by “it?” I mean simply: storytelling. It is THE number one thing that can take your career as a reporter to limitless heights. (For more on storytelling see this article https://www.survivetvnewsjobs.com/?p=306) Most of us know it when we see it and you should definitely look for it whenever you start in a new shop as well. Once you have identified the “players” among the photography staff, buddy up with them! Why? Because they can make your daily life easy as well as set you up for a successful career path. On the opposite end of the spectrum… news photographers can also make your life a living hell if you dis them. Think about that last point for a moment. You work your tail off turning your story (or in most cases today, stories) for that night’s newscast(s). You find good “characters”, ask all the right questions and write a gem of a script. You get it copyedited and it’s ready for the photog to edit into a masterpiece of local news storytelling. But there’s one problem: You are the reporter who gives “orders” to photographers rather than asking nicely when you need something from them. You are the reporter who sits in the truck playing on your smartphone while the photog busts his/her butt breaking down the live shot in the cold. You are the reporter who calls every story “my story” rather than “our story.” So, guess what, Mr. or Miss Photog is magically having “editing problems” or just can’t get an edit to take. Suddenly, that masterpiece of storytelling that was filled with characters and nat sound becomes just another news package slapped together so it can make air. Think it cannot or does not happen? Wake up Alice, you’re in Wonderland! It can and does.

On the other hand, what if you’re the reporter who always helps carry equipment and break down live shots? What if you’re the reporter who ends every recorded interview by asking the photog if they have any questions for the interviewee? What if you’re the reporter who asks the photographer to brainstorm ideas on making the standup different and visually stunning? And what if maybe you’re the reporter who always, and I mean always, tells the photog what a great job they did on “our” story today/yesterday or last week with another reporter? Well, suddenly Mr. or Miss Photog is busting their hump to get some extra nat sound and a few extra tight shots to really make the story sing! Keep it up, make it a habit and you’ll soon be getting that effort everyday when you work with that photog. Then, that photog will tell the others on staff how cool it is to work with you and you’ll start getting the same effort from every photog you work with. Next thing you know you’re work is noticed as excellent by your bosses and eventually the newsroom you target as the next stop on your march to TV news greatness!

The best friend I’ve ever had “in the business” is a photographer. He just so happens to be what I would consider among the absolute best in the business too with an entire room filled with Emmy and other high level awards. But there was a time when neither one of us knew what it meant to make really good TV. We didn’t even know the term “storytelling” much less what it took to do it. But as our friendship developed so did our relationship as co-workers. We discovered that we both wanted to know what it took to be really good at making really good TV news stories. So, we set about teaching ourselves. We constantly challenged each other to learn and try new things in our stories. It didn’t take long for both of us to start down the path to great storytelling. Had we thought of each other as “just a photog” or “just a reporter” rather than as the most important part of the daily equation, neither one of us might have gone on to the successful and long careers we enjoy.

Unfortunately, there are many, many people in this business who do view TV News Photographers as “just photogs.” Don’t be one of these people. TV News Photographers really are THE most important part of the equation. TV news is at its best when it truly harnesses what no other news medium can harness: effectively blending moving pictures, with sound and words. When it makes you feel like ”you are there.” A reporter can write the words and even say the words. But without a photographer there is no way you are grabbing all three and making viewers feel connected with great TV news storytelling. So don’t forget about your true “best friends” in the newsroom. As Mencius suggested, be of “one mind in two bodies.” Make sure you make it clear to photogs that you know how important they are to making everyone in the newsroom more successful. Your job today, and career down the line, will not be sorry and you just might come away with some really good friends too!