What does referencing video really mean?

If I had a dollar for every shot of generic video in a story, I would be rich, on the beach living the high life! It’s so common, it’s almost become accepted in the industry. And that’s a big mistake because generic video does nothing to help viewers trust that you know what you are … Continue reading “What does referencing video really mean?”

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Hey Producers. It’s Time.

The TV news industry is in flux. Crisis point: finding and retaining producers. Consider this: Your job will remain if reporters are phased out in the digital age. There is always a need for content finders and editorial context. Producers must be the best truth seekers, and BS detectors in the building, every day. You … Continue reading “Hey Producers. It’s Time.”

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BUY THE PRODUCING BOOK!

TV news producers need this book! TV newscast producing has a lot of layers. Way more than a producing class and even a job or two can fully prepare you for. This book spells out easy-to-implement techniques to help fill in training gaps. Here’s a list of topics covered: How to stack a newscastHow to … Continue reading “BUY THE PRODUCING BOOK!”

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