Sound Effects: Putting Sound In Teases

Once you start to get creative with teases, it is natural to be drawn to add elements like sound. Sound can be an effective way to grab a viewers attention. It also is often seriously misused. So here are some rules when using sound in teases to help you stay on track.

short and sweet
in context
character in story
nats pop

Remember, a sound bite from a person in a tease needs to be really short and sweet. (Unless it is so gripping you cannot turn away.) 5 seconds is ideal. Shorter, and you run the risk of the viewer not hearing what was said. Since the sound is likely your attention grabber in the tease, you need to make sure that the viewer will actually comprehend it.

The bite also needs to refer to something you will directly address in the story later. Often I see teases with a great bite, then I do not see the person in the story. Or the story ends up never answering the questions raised with the sell of the story in the tease. You have to keep things in context at all times.

Again the person in the soundbite really should appear somewhere in the story. If you are not using another bite from the person for some reason, at least show that person in the video and reference the person. Ideally though, the bite should be from the “character” in your story. Yes, this includes when you tease vosots. The bite needs to add to these stories, the person needs to represent the issue. He or she essentially is the character. We will delve more into that idea of storytelling in vosots in another article. But if you use sound bites in teases, you need to know this from the get go.

Also, nat sound really pops in teases. It can be the most effective way to draw a viewer in at all. It doesn’t get old. One of my favorite uses in a tease, was one involving tattoo parlors. You could hear the buzzing sound of the tattoo gun as a pop at the beginning and end of the tease. The use of the sound really got your attention and held it the whole way through.

So there you have it, ways to use sound in teases effectively. So go get creative.

 

Share

“Technical Difficulties”: A Sideways Live Shot Survival Guide

Recently a reporter emailed “Survive” for advice on how to learn to ad lib while in the field. The main concern, how to get around technical problems.  So I asked a veteran reporter for advice.  Here goes…

History is filled with quotes about the importance of preparation from very brilliant, very famous people. One of my favorites comes from a B or maybe even C-level actor named Richard Kline. (Best known as “Larry” the neighbor on “Three’s Company”) Kline says, “Confidence is preparation. Everything else is beyond your control.” I like this one because it is perfect for live shots. If you are prepared, you should and will be confident. If there is one constant in live shots (as in much of life) it’s that something will inevitably get sideways at the worst possible moment. That moment is simply beyond your control so don’t sweat it. Just be as prepared as possible and chances are pretty good you will be able to get through it when something goes squirrelly.

In order to learn to tap dance your way through a sideways live shot, you first have to have the basics of doing a live shot down pat. I still remember the first time I knew I was going to do a live shot at my first real reporting job. I went to an experienced friend in the newsroom and asked for some advice. The advice they gave me was very basic and perfect! Best advice I’ve ever been given in my career actually. Do not script your live shot word-for-word. Let me say that again: Do NOT script out your live shots. If you script your live shot you will have to memorize it. This is a recipe for disaster! Ask anyone who’s done any acting what happens when you miss just one word in your lines. The answer: It generally throws everything off from that point on. Additionally, when you memorize a bunch of lines they are just that: A bunch of lines. You do not have near as much comprehension of what they mean. It’s just a bunch of words floating around in your brain waiting to come streaming out. Once they are out, so are the meanings behind them. More on retaining meaning in a moment.

First, here’s the key to basic live shots. Rather than memorizing a script, write bullet points. Each one should have a word or three for each key thought you’re going to present. Each of those bullet points acts as a memory trigger for the information you are imparting in your shot. You can then glance down at each bullet point and be easily guided through. You will also find that your comprehension of the subject matter increases too. You will not only have smoother live shots but also retain the meaning more.

Start trying the bullet point trick today. Do it every time you are out live. It will quickly become a natural way to do your shots. Eventually, you will depend on those bullet points less and less. Your live shots will also get smoother and smoother.

No matter how smooth you become on your basic live shots, at some point something will go wrong that you cannot control. A package will not run correctly; the wrong package will run; the video server will crash. If it can happen, it will. So how do you “prepare” for this? Try making some extra bullet points that sum up the package. Keep it on the next page in your reporter’s notebook after your life shot bullet points. Don’t try to quote the sound bites in the package though. Use your bullet points to help you paraphrase one or two of those bites. Do this and then if something goes wrong you have somewhere to go. Just pause briefly then look up at the camera and cooly say something like: “We’re having a little trouble with that story. But here’s what you need to know.” Then run through a few of those bullet points, sig out and toss back to your anchors. Don’t make it overly complicated. Keep it simple and smooth. Better to keep it short and clean than try to get everything in that was in your package and muck it up. Most of the time when something like this happens, viewers know something went wrong technically. They do understand and will forgive as long as you don’t compound the problem by stammering on and looking unprepared.

One quick aside. When something goes wrong do not refer to your story as a “package” or a “VO/SOT” or talk about “sound bites.” These are the terms WE use in the industry. Viewers do not talk like this and do not know what these terms mean. It will confuse them and then you have lost the battle.

Legendary writer Ernest Hemingway once said: “Courage is grace under pressure.” Use these tips to sharpen your basic live shot skills, then when the pressure is really on, you will come off looking courageous indeed!

For more advice on how to ad-lib read “Art of Ad-lib” written by veteran anchor, Cameron Harper.

Share

Attention Grabber: How To Do A Great Live Tease

More and more reporters are being asked to do live teases.  The producer isn’t trying to get out of work necessarily, this is a great marketing tool to show you have live crews everywhere in the DMA or at least in a key place. But these teases need to be more than a person just standing outside holding a mic with a station shirt on.
The best live teases are about 6 to 10 seconds and are interactive.  Think show and tell.  Reporters need to visually show the viewer why he/she is live somewhere from the get go. This includes during live teases.  Standing in front of the camera, holding the mic is not enough. Point to something in the background. Walk and talk.  Hold up something.  Get the viewer into the story right away.
Make sure and coordinate what’s being said live. There needs to be a dialogue between the producer and reporter. Often I hear the anchor pitch to the reporter, then the reporter says the same thing. Obviously it is not effective to repeat a line.  Producers be willing to take the time to brainstorm with the reporter.  And reporters, remember producers have more tease writing knowledge. Take advantage to make sure you get the most out of this extra live opportunity.
Share

Is Enterprising Stories A News Philosophy?

Recently I addressed the importance of defining your news philosophy to end up in a station where you can really flourish.  When I ask journalists to define their philosophy the most common answer I get is “enterprising stories.”  Let’s consider that for a minute.

Enterprising stories is not a philosophy.  It is the result of source building.  However, it is what you should be doing anyway as a news reporter.  Again, “enterprising stories” is not a news philosophy.  A news philosophy defines how you present information to the community to inform, empower and educate.  It includes writing style, graphics presentation, and topic selection.  It delves into which of the 5 W’s and 1 H you focus on the most.

Stations may emphasize unique stories as a key part of coverage.  It can be part of a news philosophy.  But it is not the whole of a news philosophy.  Remember, part of serving the public is covering the issues and events of the day.  You cannot always enterprise every element.  You can look for impact elements others do not have, but the basic facts must still be present in order to serve the public effectively.

Here’s one more thing to think about: Nearly all newsrooms aspire to have some sort of “enterprise” unit no matter their stated philosophy.  (Conan recently reminded us how rare it really is.) Aspire to break this mold.  Delve deeper into issues to find the unique elements.  Source build so you can learn what the reality of a situation really is, and use those skills to define your philosophy.  Think of “enterprising stories” as a means to the end, which is, your news philosophy.

 

Share